Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.


So you want to subscribe to my blog’s RSS feed. All you have to do is add the following to your RSS reader:

Don’t know what a RSS reader is. No worries…see below:

1. Reading RSS: In order for you to read RSS, you need a RSS reader or RSS aggregator, which is “a type of software that retrieves syndicated Web content that is supplied in the form of a web feed (RSS, Atom and other XML formats), and that are published by weblogs, podcasts, vlogs, and mainstream mass media websites.”

You can read RSS in 3 different ways –

(i) Portal sites: My Yahoo! and Google

(ii) Web browsers: Internet Explorer 7, Mozilla Firefox, Safari, Opera

If you use IE7 (Beta), it has a resident RSS engine that is installed with the browser. With Firefox however you may have to install a plug-in RSS reader. The one that I use is Wizz RSS – Absolutely priceless with seamless integration into my browser experience.

(iii) E-mail programs: Mozilla Thunderbird

2. Subscribing to RSS

Irrespective of which way you choose to receive your rss feed, all you have to do is add my blog’s RSS feed: to your RSS reader/aggregator and you’re good to go.

3. Subscribing via email

Now, I know some of you may prefer receiving Marketing Nirvana updates just via email since you’ve a centralized database of content. In that case feel free to submit your email addresses here.

Receive Marketing Nirvana updates via email

If you have any questions, feel free to send me an email at [email protected]

5 Responses

  1. Hello Mario,

    I tried to subscribe to your feed using in MyYahoo! but it was rejected. When I added the ‘www’ to the URL it worked. You might want to modify your feed URL above to make sure that it works the first time for MyYahoo! users.



  2. Mario Sundar says:

    Thanks, Doug, for the heads-up!

    I didn’t realize this was a problem until now. I’ve made appropriate changes.

    I look forward to seeing you more often at the blog with your comments.

    – Mario


  3. Fred Plimley says:


    Good Afternoon..

    I enjoyed reading your blog and will definitely subscribe…

    Also, I was hoping to get in touch with you and discuss a couple items in regards to Linkedin etc. If you wouldn’t mind contacting me, that would be great…

    My best contact numbers are 951-243-3602 or 909-214-8783 or on Skype – my ID is fredplimley

    I also have a blog/group – Linkedin Malaysia as well and wanted to ask you a couple questions etc.

    Take care and I look forward to talking with you soon.

    All the best,

    Fred Plimley


  4. We have enjoyed reading your blogs on corporate blogging.

    We wondered if you would be inclined to link back to Freshleaf Media :o)

    Fiona and Katie


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