A couple of weeks ago, I spoke at the Online Marketing Summit where I had an opening day keynote chat with Aaron Kahlow on topics ranging from the future of the social media strategist role (something I discussed on Quora recently) to discussing smart ways for marketers and businesses to use LinkedIn.
Here’s a quick write-up from B2B Magazine on the opening session:
During a packed opening keynote session, Mario Sundar, senior social media manager at LinkedIn, discussed the changing role of the social media manager at companies.
“There are two trajectory roles that are occurring at large companies,” he said. “On one hand, social media will be seamlessly integrated into other functions such as marketing, PR or customer support. At other companies, such as Ford and Citi, an executive social media role is emerging.”
He also discussed how companies are using LinkedIn features like custom groups to reach customers and prospects.
It’s interesting how businesses are trying to get their arms around LinkedIn, and some of my efforts in the coming months will focus on educating them on ways to accomplish that. Stay tuned.
While at OMS, I also had a chance to catch up with good friends like Chris Brogan and run into social media folks like Charlotte Blank (GM) and John Lustyan (Disney) – individuals responsible for social media at their companies. As always, it’s interesting to learn how companies approach social media, which teams are taking the lead on social media and how those skills are transferred across the organization.
Below are some pictures from my keynote chat with Aaron Kahlow (Source: Online Marketing Summit) with my favorite being the second one. Kudos to Aaron and team for a kick-ass event and thanks for the opportunity to speak.
As promised, more pics…