Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

So, you’re on Live TV! Now what?

I’ve written a couple of posts (just in recent memory) on tips for you to glean some presentation secrets from Steve Jobs. Thought I’d rewire my blog timing with a simple post along similar lines that didn’t garner too many votes on Quora.

I’m sure at some point of time in your lives, you’re probably gonna face a camera to talk about your work. At those times many of us fail to impress, cos it’s not something we practice regularly. So, I thought I’d jot down 3 key tips to really excel in those situations. Hope you find this helpful. And, feel free to share your personal experience either in the comments or @mariosundar.

Live TV interviews can sometimes be like this…

Here’s a couple more thoughts to ponder — this is true for most interviews — but with live TV the challenge is exacerbated since you’ve got to perform flawlessly (in one take; if you will).

1. Take your time to answer: The biggest problem I notice with individuals being interviewed is their urgency to respond to the question and get it over with. So, they blurt out a quick PR planned response only to regret it later.

Steve Jobs is the best at giving a thoughtful, well articulated response that’s both thought provoking and (frankly) entertaining. Here’s how he’d answer difficult (really tough one here) question in front of thousands.

2. Build a rapport with the interviewer beforehand: Establish a camaraderie with journalists and media personalities, way before you have to be interviewed by them.

One of traditional PRs biggest shortcomings is treating journalists as a carefully “managed” entity while keeping CEOs and executives away from them.

Welcome to the new world of social media.

Proactively, find journalists and media personalities and follow them (on Twitter and Quora). And, most importantly engage with them. You’d be surprised to find you share a lot with them in common. And, should an opportunity arise to be interviewed by them — you won’t be tongue tied — because you understand each other well.

3. Practice makes perfect: It’s tough to perform on command. That’s why actors get paid the big bucks. If you don’t wanna suck at interviews, start practicing at events and panel sessions.

Start with panel sessions (easiest) but go with a plan (in terms of what you’d like to communicate). A good way to prep would be to write a blog post about your panel session (before or after) the event. You’ll find that writing a blog post on your upcoming session clears your mind and helps you organize your thoughts. Follow that up with a tweet linking to the post and chances are the journalists you follow or connect to on LinkedIn may read that as well.

Graduate to solo presentations (to audiences of increasing size), and before you know it, you’d have internalized your responses to a degree that will make you sound fluent and sharp when in front of a camera.

And, just practice.

Filed under: Best-of, Leadership Communication, Public Relations, Public Speaking

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