Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

In the News: Why Quora? Why Now?

Another month passes, and here are a couple more leading publications – Mashable and Ragan – who quoted some of my thoughts on social media, both of which came about through my participation on Quora.

So, if you’re serious about building your expertise online and sharing that with the rest of the world. Start sharing on Quora or start a blog. But I digress…

1. Ragan Communications / Matt Wilson: The Big Quora Question – What’s it good for?

Matt Wilson from Ragan, reached out to me after reading my answer on five stages of Quora adoption for professionals.

Most of my quotes revolve around my usage of Quora and my thoughts on it being a disruptive force. I truly think Quora is the alpha-information network and frankly, I have an upcoming post on how it poses a competitive threat to a whole slew of information based companies. In the meanwhile, dig this…

Still, a growing group of social media experts and communicators say Quora is and will be as useful as Twitter.

“I think those who ignore it as a flash in the pan are rather short-sighted and unfortunately don’t see the big picture,” says Mario Sundar, senior social media manager for LinkedIn, who blogged about how to get into using Quora. “They’re also probably the same folks who doubted Twitter when it came out first.”

Check out the entire article here.

2. Mashable / Erica Swallow: The Future of the Social Media Strategist

Interestingly, this was quite an amalgam of a post that Erica Swallow mined from Twitter, Quora and Mashable’s own social media community to posit three possible avenues for the social media strategist. Interestingly, this jumped off a paper written by Jeremiah a while ago for his agency, Altimeter.

Erica quoted from my Quora answer, on one of three potential career trajectories for social media strategists:

In large organizations, the need for an executive-level social media strategist who defines the role across different functional areas will become the norm… Kind of like what my good friends Frank Eliason (formerly at Comcast and currently SVP of Social for Citigroup) and Scott Monty (head of social media at Ford) do at their respective large organizations. Their cross-functional role helps define social media across the organization as it’s integrated more closely with all functional areas, projects, etc.

“This will become the career trajectory for social media expertise in much the same way a marketing manager evolves into a VP of marketing.

That and other awesomeness can be found in the post here.

Filed under: In the News, Quora

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