Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Should CEOs blog? And, if so, when?

The eternal question: Should CEOs blog? I thought I’d already covered this in earlier posts of mine (see lists below) when I concluded that it may be a great way to humanize a company esp. in moments of crisis when communication ought to be timely but wondered if it was worth a CEOs time.

Debbie Weil and Rohit Bhargava recently blogged about examples of two more CEOs, their blogging styles and their rationale for doing so:

1.Ted Leonis, Vice Chairman Emeritus – AOL (his blog):

Rohit shares Ted’s motivation to start his blog:

He was already successful, yet when he Googled his name, the first thing that came up was a relatively negative story from the Washington Post. His main first motivation to start his blog was to push that negative result down off the top ten results pages.

2. George Colony, Forrester CEO (his blog)

Debbie shares George’s take on the amount of time spent blogging. This is one of the main reasons I don’t advocate CEOs to not jump into full-time blogging.

“It only takes an hour a week,” he said but he finds himself thinking about writing the blog all week. “So it’s taking some of my mindshare.” So true. It’s one of the upsides as well as the downsides of maintaining a blog. You have to think. That’s hard.

My other posts on CEO blogging:

1. CEO blog apologies [Top 5]

2. When should CEOs blog? Ask Jeff Immelt.

3. Sun CEO sees ubiquity of corporate blogging

4. When and where should CEOs blog?

And, of course the legendary Top 10 CEO blogs/Top 10 CEO blogs ranked by Technorati. And, if you love numbers, here’s a bonus list – Top 10 CMO blogs.

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Filed under: Best-of, Business Blogging

7 Responses

  1. Debbie Weil says:

    Mario,

    Your readers might be interested in a Q & A I did with Ted Leonsis on why he started his blog: http://www.debbieweil.com/blog/q-a-with-ceo-blogger-ted-leonsis

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  2. Allison G. says:

    It’s definitely a commitment – I’m a CEO of a small company and I launched my blog in July (www.alijorblog.com). You don’t have to post every day, or every week for that matter, but it’s good to have a direct connection with your buyers/users/readers.

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  3. Mario Sundar says:

    Thanks, @Debbie. I’ll definitely recommend that Q&A. Nicely done.

    @Allison,
    True, but in that case, I think you’re better off running a corporate blog where you contribute regularly (maybe weekly).

    Would that work for you?

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  4. Allison G. says:

    Yes, certainly. We’re currently discussing that option.

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  5. […] you’re an employee at a small business and the boss isn’t the least bit interested in social media. But you are. Maybe you think the company you […]

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  6. […] blogging is a challenging and frankly a debatable idea. But, if you have a CEO who not only likes to blog, but is actually good at it and can find the […]

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  7. […] blogging is a challenging and frankly a debatable idea. But, if you have a CEO who not only likes to blog, but is actually good at it and can find the […]

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