Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Top 3 Corporate Blogs in India

We’re nearing my quarterly review of the Top 15 Corporate Blogs (Ranked last in May 2008). Before we get to the September ranking (a week from now) I thought I’d focus this week’s start on Indian companies’ foray into corporate blogging. This recent article in an Indian newspaper confirmed that belief. Here’s a brief synopsis:

1. Corporate Blogging has slowly but surely made it’s presence in India felt, esp. over the past 3 years:

Corporate blogging has marked its presence in India only from 2005. The pace is much slower in India when compared to that in any other country; however it is growing fast.

2. Smaller companies are seeing corporate blogs as a necessary marketing communications tool as they grow to encompass other countries. For e.g.

Narendra Barhate, managing director and CEO of city-based Seed Infotech, said, “We will launch our corporate blog in two months. Once we started to expand we realised the need for a corporate blog. Recently we expanded our business to China and corporate blogs are the need of the hour.”

3. Indian companies from tech superstars to startups are using corporate blogs as “a cost-effective method to reach out to their clients and also for brand building.”

Here’s a sampling of corporate blogs from some of India’s Tech Superstars. For readers of this blog, I’ve also linked to the Wikipedia page of these companies:

1. Infosys (check blog here)

2. TCS (check blog here)

4. HCL Technologies (check out CEO Vineet’s blog here)

For the life of me, I couldn’t find the corporate blogs of other companies mentioned in the article like IBM India nor Wipro. The above three blogs themselves have a long way to go as far as pursuing best practices in corporate blogging.

It’ll be interesting to see if any corporate blogger in the burgeoning India market would be interested in ranking corporate blogs in India similar to the Corporate Blog rankings I maintain.

Thoughts. Let me know.

Sign up to receive Marketing Nirvana posts either in your RSS reader or Email Inbox (Subscribe now!)

Filed under: Business Blogging

10 Responses

  1. Priyanka says:

    Hi Mario,

    Other than the Indian Corporate Blogs you mentioned in this post are
    * Tata Interactive System (http://blog.tatainteractive.com/)
    * Frito Lays(http://fritolayindia.blogspot.com/)
    * Mahindra & Mahindra which you have mentioned before in a post.

    There are quite a few discussions about Indian Corporate Blogs and these are the ones that keep popping up however as yet I dont think anyone has made a top ten list. And frankly many of these blogs are updated so late that I think corp blogging is still at a very experimental stage in India. Though there is potential for that to change in a jiffy. :p

    Like

  2. Sushil Salve says:

    Hi Mario,

    Thanks for qouting views of SEED Infotech’s MD & CEO in your Blog.
    I hope to see your good work and support towards Corporate Blogs in India. And would also like to see your survery for Top 10 corporate blogs of India too if possible.

    I have started commenting on Blogs now and very soon want to start Blogging myself.

    Sushil Salve

    Like

  3. India forum says:

    Very very surprising. I never knew that even corporate companies had their blog site. This is something really unusual for me as i always thought that blogging is just for fun. If at all i can start blogging, i will find myself lucky.

    lucky
    http://www.forumindia.com

    Like

  4. venkat says:

    Mario,

    The TCS blog link you have provided is not the corporate TCS, instead it belongs to some organisation called – Taking Children Seriously.

    After some googline, I couldnt figure out if TCS has any blog.

    Am little confused, can you throw some light?

    Like

  5. shwetha says:

    Hi i am a media student and im doing a study on corporate blogging in india. I would like to know: which are the indian corporates who effectively blog? which corporates have their employees regularly blogging(other than top management and the CEO). Most importantly i wish to know if corporate blogging act as an effective tool in redressing employee greivances. can someone please help me out with this?

    Like

  6. anurag says:

    Hi,
    i am a business administration student and doing a project on customer engagement in india. i would like to know which are the indian companies believes engaging the customer in their brand, company, word of mouth communication through blogs and communities.

    anurag

    Like

  7. Shivaji Dhawad says:

    Hello Sir,
    Enjoyed your blog. I am starter into blogs. doing a research work on CRM through BLOGS. Hope to get some guidance from you.

    Regards,
    Shivaji

    Like

  8. Hello,

    I am community manager of TooStep, India’s leading business media house running India’s second largest professional network http://toostep.com. More than half a million professionals use toostep.com to ask experts their opinion on various professional topics.

    We have recently launched an “ask Me” widget that you can embed in your blog and your audience can share their ideas, challenge you to debate or ask you anything using their accounts on TooStep and other social networks like Facebook, LinkedIn and Twitter.

    Also, you can promote your blog with audience on TooStep.com. It will be great for TooStep members to get a chance to ask for your professional opinion given the depth of knowledge portrayed in your blog. Indeed I personally have started loving your posts. Especially, your posts are very interesting & informative.

    Please do get in touch with me if you will be interested in trying out the “askMe widget”. (You can also use the invite link in the mail to quickly check it out)

    Thanks & regards
    Bharath kumar,
    bharath.kumar@toostep.com

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s