Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Corporate Blogging in India

I’ve always wondered how corporate blogging continues to evolve in other regions of the globe, outside of the US. Two countries we constantly hear about these days are India and China. Yesterday’s discussion on the evolution of the corporate website yielded a few interesting comments, one from an Indian company entering the world of corporate blogs.

Jeremiah, whom I quoted in the post, clarified his take on the future of corporate websites:

To clarify, a corporate website is in it’s last throes in it’s current form. It’s about to soon evolve into something greater, where the focus is on customers and community –rather solely on products

And, soon Priyanka from Mahindra,  a $6.7 billion Indian automotive company mentioned the addition of a corporate blog with four distinct themes to their corporate communication efforts:

We at Mahindra & Mahindra have recently started a corporate blog, http://www.mahindrauniverse.com around 4 themes innovation, sustainability, globalization and customer centricity. Mainly we want to create a 2-way communication portal between our customers and us. Definitely corporate blogging seems to be a very interesting extension to a corporate website.

Feel free to share corporate blogging examples from other countries

Sign up to receive Marketing Nirvana posts either in your RSS reader or Email Inbox (Subscribe now!)

Filed under: Business Blogging

5 Responses

  1. Priyanka says:

    Hi Mario,

    Thanks for mentioning us. Also its good to see your interest in corporate blogging in India.

    Regards,
    Priyanka

    Like

  2. Mario Sundar says:

    @Priyanka,

    Feel free to drop in on our discussions here and leave your thoughts in the comments section. Would love to get the perspective from a corporate blogger in India.

    Thanks!

    Like

  3. […] get to the September ranking (a week from now) I thought I’d focus this week’s start on Indian companies’ foray into corporate blogging. This recent article in an Indian newspaper confirmed that belief. Here’s a brief […]

    Like

  4. anchal ghosh says:

    Since you are interested in corporate blogging, forwarding you the details of a book launch that took place yesterday-

    Oxford Bookstore and Wisdom tree
    hosted the book launch of ‘Corporate Blogging in India’
    by Rajeev Karwal and Preeti Chaturvedi

    ~The book is a first on Corporate blogging by Indian authors~

    Speaking at the launch, author Preeti Chaturvedi said, “We have moved into the age of engagement and are witnessing some interesting paradigm shifts in media- like the thrust from broadcasting to narrowcasting and high levels of customer engagement in a number of industries. Some major Indian companies like Infosys, Wipro, HCL and ICICI are already onto the bandwagon. Interestingly, blogs are not only platforms for dialogue; one aspect that has always been highlighted; but also profitable business models. A recent research by Technorati shows that bloggers who advertise have mean annual revenue of USD 6,000. With close to 200 million blogs generating content, India alone having around 1.5 million “active bloggers” by a modest estimate, blogging is clearly mainstream media and organizations are becoming aware of this.”

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s