I just read on TechCrunch about Jason Calacanis’ new mailing list. Now, before I jump into the topic of bloggers retirement, let me say that I owe one of my first big hits on my blog to Jason picking up on it.
It was the Top 10 CEO blogs (yep, the one with 72 comments) and I vividly recall the day I received thousands of inbound hits thanks to Jason. So, I was kinda surprised that he had bid adieu to blogging and switched to a mailing list.
Apparently, Jason’s rationale for the switch are three-fold:
1. Intimacy with a more focused audience (Jason believes mailing lists allow for that)
2. Crazed random commenters (who wouldn’t want to avoid them?)
3. Shiny new web 2.0 objects
I’ve got to agree with #3. The increasingly split world of web 2.0 sharing services from Twitter to Facebook has definitely started drawing the attention of a lot of bloggers including myself. And, to be honest, that almost derailed my blogging efforts by sucking the wind out of my blogging efforts.
That was until recently, I realized I was spending a lot of time on Twitter, Facebook, and FriendFeed and realized two things: firstly, I had a massively split audience and secondly, none of my conversations on any of those channels SEO’d as well as my blog.
So, I’ve decided to continue sharing quick thoughts on Twitter (many times a day), Facebook (a couple of times a day), LinkedIn (once a day), and Friendfeed (none). However, my thoughts on technology, corporate blogging, community marketing that I’d like my brand to be associated will definitely go on this blog. Plus, my blog is pushed into all of the above services (except LinkedIn). Hence my refocus on blogging and my presence on your blog reader on average a couple of times a day.
Feel free to share your social media habits in the comments section