Reshma Kumar of the Web Guild concurs with the WSJ that corporate blogs (in general) are unimaginative failures – a topic I blogged about a week ago, although she clarifies that B2B blogs fall into this category more than B2C. Here’s her rationale for saying so:
Most corporate blogs would likely agree with the assessment that they are unimaginative failures. They all start with the best of intentions – they need a blog because everyone else has one; it’s the new new ‘thing’; and then they justify it as a means of communicating with and engaging their customers.
Since I’ve already blogged on this topic, I thought why not showcase a corporate blog that does a great job of being informative, imaginative and totally utilitarian:
I know I’m a user of Mint and some of my good friends, Damon and Dave, have worked/advised this awesome personal financial management service. I briefly tried Quicken (paid version) and quickly realized I could get the right level of online finance management services at Mint for Free. I’ll definitely recommend you guys trying it.
But, I digress. Mint is a great example of a corporate blog that’s
2. Ties impeccably with product
3. Syndication/Partnership with other content providers (in this case Motley Fool)
In essence it provides a great resource for those who use the product and are in need of help managing their personal finances. However, it’s also a great resource for those who don’t necessarily use the product but are just looking for great tips on personal financial management.
What’s your favorite corporate blog?