Gia Lyons (former IBM’er) has decided to donate her personal blog to IBM who apparently have laid claim to it! The reasoning to “takeover the blog” seems to be driven by the fact that Gia was “the number two blogger at IBM, trailing only behind her colleague Luis Suarez“; in essence the traffic the blog was generating.
But given that it was her personal blog I wonder how that would translate successfuly if someone else took it over. So, in a very Zen moment, Gia’s “decided to feel that”:
- the blog is IBM’s
- the content – even my personal stories – is IBM’s
- the voice is mine
Aww, man. So, I turned to IBM’s social computing guidelines but couldn’t find any information on ownership of employee blogs. But I did come away with the feeling that blogging is encouraged there.
IBM encourages blogging
* Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision.
* it becomes increasingly important for IBM and IBMers to share with the world the exciting things we’re learning and doing, and to learn from others.
So, why this disparity in the company’s brand behavior? Stay tuned for more. Plus, my thoughts on the topic.
Who do YOU think owns an employee’s personal blog?