Better devise a strategy soon, else you’ll fritter away a lot of your time on social networks. Yesterday, I blogged about social networking tactics, in particular the habit of updating your status on social networks. Today, I happened to stumble upon a couple of posts on social networking strategy that is worth sharing.
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The Dissipation Strategy
Mike Gunderloy from Web Worker Daily, a productivity blog, asks his readers for their social networking strategy. Most readers don’t seem very particular and suggest that they dabble in quite a few. Take Roberto for e.g.:
I use clipmarks, twitter, facebook, linked-in and hi5 for social networking. I use each of them with different audiences in mind. For examply, hi5 is exclusively for close Spanish speaking friends and family, facebook for coworkers, non-Spanish speaking friends and more casual acquaintances.
Solution: “Social Networking Trinity”
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While that may work for some, I doubt they’ll be able to sustain their interest in a plethora of social networking sites for long. My strategy lies closer with this blog post that I read earlier today.
It’s the “perfect storm” for online social networking, isn’t it? You have a place to stay connected (and find) family and friends, a place to hang out that keeps you “in the loop” and a place to connect with those who can help propel your career forward.
While, Mitch doesn’t use Facebook I think he’s just broken down his usage into two kinds – social and professional and IMO the twain shall never meet. But this is far better than the long list of sites some of us try to manage.
Also, in my case, I’d replace MySpace with Twitter, since that’s what helps me to be “in the loop” so to speak, but otherwise this is a succinct definition of what your social networking strategy should be.
Given my personal affinity for LinkedIn (please read my job description on the right), let me leave you with Mitch’s definition of LinkedIn:
LinkedIn is all about building your professional stature. It’s all about making the right connections, so that your future can be brighter than your past.
LinkedIn is all about establishing initial contact, building that trust over time and being able to connect to those business people more effectively in the future.
What is YOUR social networking strategy?