Starting this week, I’ll be publishing a post each week on links I didn’t cover on corporate blogging. (Yes! there’s so much to talk about). If any of these links actually turns into a longer than imagined thought process, I’ll spin it off into a separate post. Alright, let’s get started. This week we have tips and tricks on everything from writing styles to blogging policy.
1. Corporate Blog writing style
Debbie Weil, author of the Corporate Blogging Book quotes Seth Godin’s Tips on Blogging to make her case on why corporate blogging beats traditional press. In Debbie’s own words:
Because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak.
In my opinion, corporate blogs also add value by allowing a back-and-forth between the company and its users. The Social Media Release efforts (contributed to by my good friend Chris Heuer) is one of the many efforts that attempts to evolve the traditional press release. Does your company issue a social media release?
2. Seven Tips to help Corporate Blogging
The blog coding experiments outlines 7 tips to “corporate blog” well in much the same way as Godin identified in the post mentioned above. Here are a couple more resources to shore up your corporate blogging style here and here.
3. Corporate Blogging Policy
If you belong to a large company with tons of your employees blogging on their own (and if any of that content) even remotely touches upon your company, you may want to start thinking about a corporate blogging policy.
This topic possibly deserves a separate post/s in itself, but I thought you’ll find this post with links to other useful posts quite helpful if you want to do a little research on this topic.