Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Top 15 Corporate Blogs (Ranked – May 2008)

Quick Update: 5 of the individuals behind the Top 15 Corporate Blogs will be speaking at Blog World Expo 2008 (Sept 21). Details here. Now, back to the post…

… the series is back. Frequent readers of the blog will realize that some of the big hits on my blog related to either my listing of the Top 10 CEO Blogs or the Top 10 Corporate Blogs.

Interestingly, while I waded more deeply into the realm of the corporate blogosphere and as they have been sprouting everywhere (from Dell to Facebook and the one I helped launch at LinkedIn), I’ve not had the time to pursue ranking that series but enough is enough.

So starting this week, I’ll be publishing the Top 10 15 Corporate Blog rankings on a regular basis. Yay!


Image Source: Blog Biz

I’m also mulling the idea of a series of interviews with the face of these corporate blogs to learn more about how corporate blogs happen, benefits, goals, etc… Stay tuned for that as well. But, I digress…

Methodology. I’m using Technorati authority to help navigate the corporate blogosphere terrain. This term made most sense to rank corporate blogs for 2 reasons.

1. Popularity

“It is the # of blogs linking to a website in the last 6 months. The higher the number, the more authority the blog has”.

Not only does that give a clear indication of the popularity, it also provides context for this rank in the past 6 months. You’ll be surprised at the number of dead blogs in the list, since the last ranking.

2. It’s the number of blogs vs. number of links that’s being measured

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days

Enough said, let’s get started. Given below are the most popular corporate blogs on the planet as of May 2008. Come back next month for a revised set.

15 Most Popular Corporate Blogs (Technorati ranked) – May 2008

#15. Boeing – Authority: 67

#14. Monster – Authority: 73

#13. Kodak – Authority: 105

#12. Delta – Authority: 252

#11. Yahoo! – Authority: 297

#10. General Motors – Authority: 364

#9. Ask – Authority: 364

#8. LinkedIn – Authority: 591

#7. Digg – Authority: 641

#6. Dell – Authority: 799

#5. Yahoo! Search – Authority: 1130

#4. Facebook – Authority: 1478

#3. Flickr – Authority: 1744

#2. Adobe – Authority: 1797

#1. Google – Authority: 8492

Source: New PR Wiki, provides the listing of corporate blogs, which I then rank.

Sign up to receive Marketing Nirvana posts either in your RSS reader or Email Inbox (Subscribe now!)

Filed under: Business Blogging

74 Responses

  1. htmlcenter says:

    would you have done this if linkedin wasn’t #8? 😛

    Like

  2. Mario Sundar says:

    I started analyzing and ranking corporate blogs way before I started blogging for LinkedIn. Check out these 2 posts, which came out nearly 2 years ago!

    Top 10 CEO blogs – http://tinyurl.com/2l7nqd
    Top 10 Corporate blogs – http://tinyurl.com/6jnnbu

    So, to answer your question. Yes! I would.

    Like

  3. Nicki Dugan says:

    Thanks for doing this. Happy to chat about the good, the bad, and the ugly.

    Like

  4. Do you find that many of the blog are just written for them versus written by them? I have emailed several corporate blog and get responses from their assistants.

    Like

  5. Interesting. I wonder, however, if more mainstream companies (non tech) should be ranked against internet companies? Internet companies probably have more to gain from social media tools than a larger, established brand (my personal opinion, of couse). The revenues from most of the companies dwarf most of the tech companies, save perhaps Google. As many internet companies also use it as a product and marketing channel, a company like Delta, for example, wouldn’t have as much material to “link” to.

    P.S. congrats on doing such a great job on the LI blog!

    Like

  6. Katie says:

    Love it! Thanks, Mario

    Like

  7. manou says:

    This post is very helpful for me….we are planning to create a blog for our company. Many thanks Mario.

    Like

  8. […] that they recently started, I wonder how long they would take to beat Delta in Marketing Nirvana’s Corporate Blog rankings, which I restarted recently. Possibly related posts: (automatically generated)Did I just get on the […]

    Like

  9. Mario Sundar says:

    @Nicki Dugan,
    We should definitely chat later this week.

    @Manou, many thanks for reading. Glad it helped.

    Like

  10. Mario Sundar says:

    @damon billian,

    Thanks a lot, bud. BTW, you should add the Mint blog to the New PR Wiki (http://tinyurl.com/jnaqr).

    I do think companies like Delta will continue having content (for e.g. see Southwest’s revamped social media portal – http://tinyurl.com/635o55).

    However, I totally agree that there are two kinds of corporate blogs –
    1. Fortune 500 (bigger companies)
    2. Internet Companies

    I’m trying to figure out a more accurate differentiator, but you’re right, the challenges and goals for the two kinds of companies and their respective corporate blogs are quite different.

    Like

  11. Mario Sundar says:

    @Mark Ferguson,
    The very purpose of blogging/social media efforts would be defeated if they’re not written by them.

    I’m sure sooner vs. later, authentic voices will filter to the top of every corporate blogging initiative.

    Like

  12. tom says:

    Mario – Tom from Kodak here. We are happy to make the list and I don’t think #13 is unlucky in this case! To respond to Mark’s comment I can speak to the Kodak blogs and tell you that all posts are written by the individuals themselves. We are not editors or copywriters and sometimes it shows – especially with my posts! We do feel we have stories to tell and pictures to share and judging by the reactions we have seen since Sept 2006 when we launched other people do to! -tom

    Like

  13. Mario Sundar says:

    Hi Tom,

    So glad to hear from you. I’m putting together a list of corporate bloggers from each of these sites (or chief blogger) if you may and look forward to chatting with you shortly.

    Thus far, I know nearly half of the bloggers. If you or anyone reading this comments knows others from the list above, feel free to leave a comment.

    Thanks!

    Like

  14. Nicki Dugan says:

    Ok, at the cost of sounding overly competitive and single-minded, I looked into the Technorati rankings for Yahoo!’s Yodel Anecdotal and I think I’ve discovered the fly in the ointment. Back in January, we had to change the domain from yodel.yahoo.com to ycorpblog.com (our “Paranoids” didn’t like that we were sitting on the yahoo.com domain with a third-party app, and we’ve been doing a domain redirect ever since). Looks like the domain change nuked our Technorati standings, causing us to essentially start over with ycorpblog.com (which is ranked 11K-something with an authority of 447 — not too shabby after 4 months on the clock, I guess).

    So word to the wise, pick your domain carefully. If you ever change it, one of those few precious measurement tools will be rendered irrelevant! And I suppose I owe Richard Jalichandra an apology…

    Ok, I feel better now.

    Nicki “I hate to lose” Dugan

    Like

  15. Hey Dude,

    Thanks for the response:) Again, great work on the LI blog!

    Will check out putting the Mint.com blog on the PR wiki. While the blog isn’t my gig per se, I am sure the company will appreciate it;-)

    Like

  16. Mario Sundar says:

    @Nicki,
    ahh… that explains it. Given Yahoo!’s brand and the fact that your team has been doing this for quite some time, it should have been right on top. Well, that’s good advice and I’m sure the social media practitioners reading the blog will appreciate it. Thanks, Nicki!

    @Damon,
    Curious to know who runs the Mint blog. Let’s chat later. And, maybe we should meet up sometime. It’s been ages, man!

    Like

  17. […] Top Fifteen Corporate Blogs. These are not CEO blogs, but reflect the views of the CEO(May, 2008): #15. Boeing – Authority: 67 #14. Monster – Authority: 73 #13. Kodak – Authority: 105 #12. Delta – Authority: 252 #11. Yahoo! – Authority: 297 #10. General Motors – Authority: 364 #9. Ask – Authority: 364 #8. LinkedIn – Authority: 591 #7. Digg – Authority: 641 #6. Dell – Authority: 799 #5. Yahoo! Search – Authority: 1130 #4. Facebook – Authority: 1478 #3. Flickr – Authority: 1744 #2. Adobe – Authority: 1797 #1. Google – Authority: 8492 […]

    Like

  18. Coffee Break says:

    […] the meantime, Mario Sundar at Marketing Nirvana has come up with his own list of the top 15 corporate blogs. This is a new series for him and it’s worth taking a look to see if you […]

    Like

  19. […] There are so many examples to choose from. The best place to start would be the ranking of the Top 15 Corporate Blogs (ranked earlier this month) that I published a couple of weeks back. Top 5 include: Google, Adobe, […]

    Like

  20. […] Top 15 Corporate Blogs (Ranked – May 2008) « Marketing Nirvana – The Top 15 corporate blogs – on what basis? I don’t know, but a welcome list all the same. […]

    Like

  21. gkrider says:

    Great Discussions !

    Like

  22. […] deux exemples font partie du top 15 des blogs d’entreprises publié et mis à jour par Mario Sundar, Community Evangelist chez LinkedIn et que nous reprenons […]

    Like

  23. Sathish says:

    How to create a Blog for our company

    Like

  24. imagination.VG says:

    http://www.imagination.vg

    For ALL web design needs

    Like

  25. […] also found that last month Marketing Nirvana rated Delta’s blog within the top 15 corporate blogs based on technorati […]

    Like

  26. […] said that, I also know the companies that do a great job at it. Here’s my list of Top 15 corporate blogs on the planet (May 200 that I manage here on Marketing Nirvana. I rank them using Technorati ranks and manage a […]

    Like

  27. […] phenomenon is in the public eye thanks to celebrity bloggers like Amitabh Bachchan and Aamir Khan. Corporate blogging is another trend that is likely to play catch up in India. Infosys has its own set of blogs (check […]

    Like

  28. […] businessblogs, indianbusiness trackback We’re nearing my quarterly review of the Top 15 Corporate Blogs (Ranked last in May 2008). Before we get to the September ranking (a week from now) I thought […]

    Like

  29. […] Top 15 Corporate Blogs – Ranked by Technorati (May […]

    Like

  30. Tracy says:

    How did you come up with the graffic for your post? I’m trying to enter a contest for blogging happens and love your logo? Did you create it yourself? How did you get access to it? IT’S GREAT!

    Like

  31. […] overseas ceo blog examples, do check out the the list of the top 15 corporate blog according to Mario Sundar and top 10 CEO blogs by Corporate Leaders Blogs. There are plenty of corporate blogs example […]

    Like

  32. […] was disappointed that the LinkedIn blog doesn’t find mention, nor do many of the Top 15 Corporate Blogs (ranked by Technorati). However, it gives another set of interesting corporate blogs that you […]

    Like

  33. […] all of the above (if you count the LinkedIn blog) constitute the minds behind 1/3rd of the Top 15 Corporate Blogs on the planet (rankings per Technorati). Stay tuned for more […]

    Like

  34. Mario Sundar says:

    @Tracy,

    I’ve provided the source below the pic. Hope that helps.

    Like

  35. […] of Top 15 Corporate Blogs, and you’re in for a few surprises. I was glad to find that our most recent ranking (May 08) now finds mention in the Wikipedia entry on Corporate […]

    Like

  36. […] Google is followed  followed by Adobe,Flickr and Face Book. Other companies like Dell, General Motors, Delta  and Boeing are on the list too. The complete list  of most searched corporate blogs can be found at https://mariosundar.wordpress.com/2008/05/05/top-15-corporate-blogs-ranked-may-2008/ […]

    Like

  37. […] overseas ceo blog examples, do check out the the list of the top 15 corporate blog according to Mario Sundar and top 10 CEO blogs by Corporate Leaders Blogs. There are plenty of corporate blogs example […]

    Like

  38. Charan says:

    HI Mario

    I am an MBA intern with a big old world bank and am trying to convince them about starting a corporate blog.I need to present this idea to some senior folks here.
    I am looking for real examples where a coporate blog has resulted in tangible business benefits for a client like a company has increased its website traffic and managed to create a loyal community which follows the blog. Something which could help me justify the costs on bases of ROI.
    Hope you can guide me in the right direction !

    Like

  39. Robin says:

    Great post. Thanks.

    Like

  40. […] is that I can barely find any corporate blogs to even make this a realistic topic.  According to Technorati, in May 2008 the top 15 corporate blogs […]

    Like

  41. […] but also be able to withstand the business world. Based on the various case studies on the book, I would say yes. But would Scoble and Israel […]

    Like

  42. […] widely marred by ridicule and failure. Let’s take a look the “lucky ones”.  The top 15 corporate blogs as rated by technorati includes such gems as the Boeing Blog, GM […]

    Like

  43. […] grote organisaties kan een blog ook zorgen voor meer merkambassadeurs, interne communicatie, informeler contact met je […]

    Like

  44. hi , i followed you thro infy learning process. your info will helps me in creating my company blog. i bookmarked it

    Like

  45. […] From Top 15 Corporate Blogs (Ranked – May 2008) […]

    Like

  46. Sam says:

    Interesting post, great comments/conversation….I found it very interesting as I’m about to explore the readers perceptions of corporate blogs as the dissertation part of my masters.

    Hopefully I’ll have some results that will guide the question of: what needs to change and whats being done well?

    My research should be finished in early June 09, may be I’ll have some insights as to why the top 15 blogs are successful, and what could still be improved on…

    Like

  47. Emma Drimbe says:

    Hi Mario,

    I am about to create a corporate blog, but I have never “blogged” before… Do you have some useful information, regarding “how to’s” and best practices policies? I like to write and maintain a blog, but I lack the technical expertise….for now. I am about to learn! Could you help me speed up this process?

    Thanks,
    Emma

    Like

  48. […] of the highest profile corporate blogs on the planet – GM Fast Lane. Fast Lane ranks amongst the 10 most popular corporate blogs in the world. Indeed, it is the only company outside of the tech industry to hold a position in the top 10, […]

    Like

  49. […] I think the more interesting part of the lecuture was the section about corporate blogs. I never knew that companies had corportate blogs on their websites. A corportate blog is a blog created by an organization to reach a specific objective. A blog can either be external, where it is open to the public, or internal, where only employees of the company can post complaints or ideas. Here is a list of the top 15 corporate blogs. […]

    Like

  50. […] Top 15 Corporate Blogs (Technorati Ranked – May 2008) […]

    Like

  51. Paco says:

    Always the same list! There are many succesful corporate blogs. Specially about the IT business

    Like

  52. Paystub says:

    I also know the companies that do a great job at it. Here’s my list of Top 15 corporate blogs on the planet (May 200 that I manage here on Marketing Nirvana.

    Like

  53. […] Chances are you already have a Web site with a root domain: brand.com. From what I’ve read, there is no consensus on whether to use a subdomain brandblog.com | blog.brand.com or not brand.com/blog for your blog. Both examples are represented by successful corporate blogs: […]

    Like

  54. […] the Corporate blog rankings that I’ve assiduously crafted over the past few years (July 2006, May 2008, and CEO blogs in 06). I’ve decided to publish these rankings annually to coincide with […]

    Like

  55. […] a Blog de CEOs, grandes empresas, e up-to-date Blog news: http://www.corporateleadersblogs.com, mariosundar.wordpress.com/2008/05/05/top-15-corporate-blogs-ranked-may-2008, technology.blogs.ie.edu. Sem Comentários | Comente […]

    Like

  56. […] blog initial recognition was a Top 20 CEO blogs post. I did follow that up with the equally popular Top 10 Corporate blog series. And, I’ve wanted to focus on the next avatar of CEO communication – their […]

    Like

  57. […] If your organization hasn’t taken the leap its time to get started.  Besides making announcements on company news, sharing viewpoints on interesting articles and online resources can prove valuable.  Some corporate blogs are run by CEOs and others have multiple contributors to carry on the conversation. List of top corporate blogs. […]

    Like

  58. […] If you want to Design Corporate Blog site, get help from these links: 1. Top 15 Corporate Blogs […]

    Like

  59. Carter Ward says:

    i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .”

    Like

  60. Alice tan says:

    You would not believe how long ive been searching for something like this. Went through 10 pages of Yahoo results couldnt find diddly squat. Quick search on bing. There was this…. Really gotta start using that more often

    Like

  61. Brianna Lee says:

    A very good marketing strategy is very important in promoting your products both online and offline.,~:

    Like

  62. Rich Hill says:

    Great list and very interesting. I found this post on Google by searching for Corporate Blogs.

    A blog is an absolute must for all businesses large and small.

    Blogs are dynamic, and by constantly updating content makes your company blog a favorite with the search engines for the keywords chosen.

    Thanks for a great post, good content and high traffic equals income.

    Like

  63. billbass788 says:

    Thank you for the list. I am trying to get a handle on how I am going to set up my company blog, and now I have a list with some really good ideas.

    Like

  64. […] If your organization hasn’t taken the leap its time to get started.  Besides making announcements on company news, sharing viewpoints on interesting articles and online resources can prove valuable.  Some corporate blogs are run by CEOs and others have multiple contributors to carry on the conversation. List of top corporate blogs. […]

    Like

  65. marketing always makes a product more popular and is necessary for its success..*`

    Like

  66. saddani says:

    Thank you for the article and thank everyone for submitting their comments because it provided additional clarification for me. This information has been extremely helpful me

    Thanks
    Md.Alamin Khan

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s