Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

A community of community managers on Twitter?

So, I was about to beat my insomnia by falling asleep when I (for some reason) decide to go over my Google Reader and look what I find, a blog post I had to blog about. Sean Moffit over at Buzz Canuck, draws attention to an IBM research item that analyzes why users flock to social networking sites? (Read his blog post here)


Source: .mw

Here’s my version of the IBM study breakdown.

Why do users flock to social networking sites? (See chart here)

1. Purely Social (53%)

For community – 31%

For Family & Fun – 22%

2. Professional (38%)

For Peers – 28%

For colleagues – 4%

For Money – 6%

3. Brand (9%)

For Brand kinship – 9%

It’s interesting that 9% of individuals seem to be on social networking/media sites for a certain brand kinship. Now, couple that with my most recent post where I drew attention to the fact that social media sites like twitter affords a great opportunity to connect with folks working at these companies (Read how Dell, LinkedIn and Comcast encountered users on social media sites), and we may be onto something.

Community Managers and their Twitter id’s

Sean used LinkedIn (yay!) to gather a list of 25 community focused individuals from companies ranging from Apple to Microsoft. And so, taking a cue from Sean’s post, I’ve culled the twitter ids of the community managers he outlines on the post (or at least the ones I could find). Since, these are the individuals expressly tasked with maintaining that “conversation” with users, feel free to follow us.

  1. Will Pate: Community Evangelist – ConceptShare (@willpate)
  2. Mario Sundar: Community Evangelist – Linkedin (@mariosundar)
  3. Eric Skiff: Community Evangelist – Clipmarks (@ericskiff)
  4. Marilyn Pratt: Community Evangelist – SAP Labs (@marilynpratt)
  5. Brett Meyers: Community Evangelist – Zloop (@brettmeyers)
  6. Hal Bryan: Community Evangelist – Microsoft (?)
  7. Maxwell Gold: Community Evangelist – Brightcove (?)
  8. Steve Kapsinow: Community Eevalist – Jupitermedia (?)
  9. Jenny Paine : Community Manager – Live World (?)
  10. Erin Anderson: Community Manager – Flexpaths (?)
  11. Cindy Bowen: Community Manager – Sony Entertainment (?)
  12. Ryan Knight: Community Manager – Yahoo (@yank)
  13. Jennifer Puckett : Community Manager – Disney (?)
  14. Jim Lynch: Community Manager – Ziff Davis (@jwlynch)
  15. Melissa Parrish – Community Manager – Real Simple (?)
  16. T.J. Degroat: Community Management – Digg (?)
  17. Laura Gluhanic: Community Advocate – Ning (?)
  18. Jake McKee: Community Guy – Formerly Lego (@jakemckee)
  19. William Azaroff: Community Engagement – VanCity (@wazaroff)
  20. Carole McManus: Community Specialist, formerly Yahoo 360 (@puttopal)
  21. Asa Dotzler: Catastrophist, Mozilla (@asadotzler)
  22. Scott Wilder: GM Intuit Online Communities (?)
  23. Jennifer Lord: Online Communities Producer-Corus (?)
  24. Mark Freeman Williams: Online Communities – Apple (?)
  25. Peta Haigh: Online Communities Producer – BBC (?)
  26. Anand Iyer: Developer Evangelist – Microsoft (@anandiyer)
  27. Damon Billian: Director of Customer Evangelism – Mint (@dbillian)
  28. Jayne Karolow: Director of Community at LocaModa – http://www.wiffiti.com/a/jayniek
  29. Domini Perri: Community Manager, Utterz – (@domjp)
  30. Daniel Ha: Disqus (@danielha)
  31. Maggie: Director of Global Community at TripAdvisor (@mizmaggieb)

Interestingly, I couldn’t find the twitter ids of the majority of the community folks on the list. hmm… Any other community managers missing from this list, please leave a comment. And, if you know the twitter ids of some of the above-mentioned individuals, feel free to suggest that as well on the comments section. Stay tuned for more.

Filed under: Miscellaneous

38 Responses

  1. […] annieoneâs weblog wrote an interesting post today on A community of community managers on Twitter?Here’s a quick excerpt So, I was about to beat my insomnia by falling asleep when I (for some reason) decide to go over my Google Reader and look what I find, a blog post I had to blog about. Sean Moffit over at Buzz Canuck, draws attention to an IBM research item that analyzes why users flock to social networking sites? (Read his blog post here) Source: .mw Here’s my version of the IBM study breakdown. Why do users flock to social networking sites? (See chart here) 1. Purely Social (53%) For community – […]

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  2. […] unknown wrote an interesting post today on A community of community managers on Twitter?Here’s a quick excerpt So, I was about to beat my insomnia by falling asleep when I (for some reason) decide to go over my Google Reader and look what I find, a blog post I had to blog about. Sean Moffit over at Buzz Canuck, draws attention to an IBM research item that analyzes why users flock to social networking sites? (Read his blog post here) Source: .mw Here’s my version of the IBM study breakdown. Why do users flock to social networking sites? (See chart here) 1. Purely Social (53%) For community – […]

    Like

  3. […] showlove wrote an interesting post today on A community of community managers on Twitter?Here’s a quick excerpt So, I was about to beat my insomnia by falling asleep when I (for some reason) decide to go over my Google Reader and look what I find, a blog post I had to blog about. Sean Moffit over at Buzz Canuck, draws attention to an IBM research item that analyzes why users flock to social networking sites? (Read his blog post here) Source: .mw Here’s my version of the IBM study breakdown. Why do users flock to social networking sites? (See chart here) 1. Purely Social (53%) For community – […]

    Like

  4. Sean Moffitt says:

    Nice build on my post Mario. Truly 1+1 does equal 3. Hopefully we’ll get some additional managers/advocates/evangelists too.

    Like

  5. Mario,
    one of my favorite drawings above. Good list, I already follow a bunch of these guys. They often have their finger on the pulse of the ComGen space more than anyone else.

    Like

  6. Jim Lynch says:

    Well I’ve been shamed into signing up for Twitter though I echo Dvorak’s earlier column about it a while back when he panned it for being yet another time waster of sorts.

    My ID is jwlynch.

    Like

  7. Jim Lynch says:

    And yes, I’m the Ziff Davis CM. Somebody pinged me about this blog entry so I figured I’d drop by. Nice to know somebody is looking at my LinkedIn profile. I guess I better go polish it up a bit. 😉

    Like

  8. Jayne says:

    I’m Jayne Karolow, Director of Community at LocaModa. I can be reached at http://www.wiffiti.com/a/jayniek (or send a txt to @jayniek to 25622).

    Thanks for the post!

    Like

  9. Remember that for startups, the principals themselves often manage the community. For example, I’ve contacted @danielha for Disqus support.

    Like

  10. dom says:

    Hi, Dominic Perri, the Community Manager over at Utterz!

    http://www.twitter.com/domjp & http://www.utterz.com/~h-Dom/r-1/profile.php

    Like

  11. Mario Sundar says:

    Thanks to @Jim, @jayne, @ontario and @dom for your ids. I’ve made the changes in the above post. I’ll also dig up my earlier post on community evangelists and consolidate into one document (maybe create a Google spreadsheet that others can contribute towards).

    Ideas? Keep em’ coming.

    Like

  12. Mario Sundar says:

    @ontario,

    Couldn’t agree more. I guess the idea is a list of individuals the community of users can reach out to with any questions. I’ve added @danielha to the list as well. Expect a fuller report shortly.

    Feel free to suggest other community managers missed on this list as well.

    Like

  13. […] Why do users flock to social network sites?:  Interesting study from IBM that summarizes why users go on social networking sites.  The breakdown is 53% Purely Social, 38% Professional, and 9% Brand Kinship.  The 9% shocks me.  What do you think? […]

    Like

  14. Jake McKee says:

    Thanks for the inclusion and thanks for putting together a great list. I loves me some community manager nerdiness! 🙂

    Like

  15. Maggie says:

    Hi there, I’m the director of our global community at TripAdvisor. I am mizmaggieb on Twitter, or can be reached at maggie AT tripadvisor DOT com.

    Like

  16. Ah, mine is hard to find because I honestly don’t have time to deal with Twitter right now (still on the fence with the value proposition and/or if it would help in any manner). I know that I have been a critic of the service, largely because I don’t think it is really robust enough for anything other than quick, snappy updates.

    Between email, forums & Facebook, I have to give my time where the greatest return is.

    Like

  17. Mario Sundar says:

    @jake mckee, welcome to the gang! Me likey community nerdiness too 🙂

    @maggie yep, added you to the list.

    @damon I hear you, buddy! I was late to the twitter party as well, but it looks like there’s a certain critical mass driving some of the utilitarian behavior of twitter. Friendfeed is an intriguing feature too. Apparently, a desktop client has launched earlier today. Wonder how that’ll foster growth?! interesting…

    Like

  18. […] Sarah Perez of Read/Write Web blogged recently on Customer Service via Twitter and referred to the list of community managers I’d outlined in an earlier post of mine. It’s obvious that such a list of community managers would come in handy to users and fellow […]

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  19. Mark Sears says:

    Greetings Mario, I am a Community Analyst (evangelist?) and co-founder at Lithium Technologies. I’m a new Twitter-er. I’d like to get in on the circle of twittering community managers 🙂

    Like

  20. Mario Sundar says:

    Hi Mark,

    Welcome! Of course! I hope to create a collaborative spreadsheet (Google Docs) on community evangelists… Just haven’t gotten to it. Will add you in that.

    Thanks for stopping by.

    Like

  21. Jen Burton says:

    Hi Mario –

    I’m the Community “Manager” (who could manage this community?) for Digg.com – my twitter is @justjen

    Thanks for putting this list together!
    Jen

    Like

  22. Mario Sundar says:

    Hi Jen, Absolutely!

    Now that must be a fun gig. Challenging, I’m sure!

    Like

  23. Hi!

    I’ll be a community manager for People for Earth (http://www.people4earth.net – starts in July 2008). Till now I have been working on the development of the community from the start. As somebody mentioned in his/her post – as a founder of the startup you end also working on community management.
    See my LinkedIn profile: http://www.linkedin.com/in/sabinapodjed
    Twitter profile is on it’s way 🙂

    Like

  24. […] The waves of blogging conversations about community management seem to be washing on the shore closer together these […]

    Like

  25. Hi Mario,

    I just chanced on this post after seeing Jeremiah owyang’s post today http://www.web-strategist.com/blog/2008/06/20/list-of-social-computing-strategists-and-community-managers-for-large-corporations-2008/

    I work for Network Solutions and I manage the Social media And Community Strategy. My official title that was the winner from a internal contest to give me a title is Social Media Swami :).

    You can find me on Twitter as @shashib and on http://solutionsarepower.com or http://www.shashi.name

    I hope to run into you soon at a common gathering or a conference.

    Thanks,

    Shashi

    Like

  26. Hi Mario,
    Wow – I realized that we weren’t connected on Twitter. I remedied that.

    Before creating a google doc – what about adding to this (maybe even making a subdivision?) – esp since you want it twitter-centric
    http://twitterpacks.pbwiki.com/New+Media,+Social+Media

    And this was also started – which I can help update if people provide the info. – sounds like a collab project 🙂
    http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.SocialMediaManagers

    But please maybe not start a new list?

    Like

  27. Ok – I took the liberty of creating a Community Manager Pack on the Twitter wiki. Help spread the word now. The password is ‘project’.
    I will blog about it too.
    http://twitterpacks.pbwiki.com/New-Media%2C-Social-Media#CommunityManagerPack

    Like

  28. […] Shashi blogged about Jeremiah Owyang listing Community Managers at larger companies. He linked to Mario Sundar’s post which linked to Sean Moffit’s list. Can you feel it?  there’s a whole lot of […]

    Like

  29. ok – I added the ones that you had Twitter links for on the wiki – now it’s up to everyone else to add their own. I left a note on JKO’s blog for him to pass the word too.

    Like

  30. […] Frank Gruber, Principal Product Manager for AOL in the social networking & platforms group, AOL Related Resources I’ve kick started this list with a few that I know, please be detailed in the comments, as I’ll be reviewing to ensure accuracy. If you’re seeking a job, or wanting to hire folks, start with my “on the move” series of posts. Also see the New PR Wiki list of CEO blog. Shel Israel’s Global Survey of interviews on text and video have stories of many of these folks. Mario Sundar has a list of community mangers of all industries and sizes. […]

    Like

  31. Liza says:

    Hey, hello!
    I’m a community manager for XLNTads.com and my twitter ID is @findliza.
    thanks for putting this together!

    Like

  32. Peta Haigh says:

    Hi everyone, I’m Peta Haigh – the Senior Producer of Communities and Social Media at the BBC. I’m not on Twitter, because all my time is taken up on various other social media projects, but happy to talk on Facebook or via email.

    Like

  33. Jim Lynch says:

    I finally updated my LinkedIn profile.

    It’s at http://www.linkedin.com/in/jwlynch

    Like

  34. Mario Sundar says:

    @Liza, @Peta, and @Jim,

    It’s great to see so many community managers add their 2 cents and introduce themselves here.

    @Jim, Nice job!

    Like

  35. Hi there. I’d like to add my name to the community of community managers.

    First off – Thanks for creating this group. It’s much appreciated.

    As a new community manager (for Praized.com), it’s so helpful to meet others in this profession.

    I’m on Twitter @tanmcg as is our company @praized and I am also writing a tumblrblog called Community Mook
    http://communitymook.tumblr.com

    Like

  36. venessapaech says:

    Hi folks,

    I’m the Lonely Planet Community Manager. You can find me on Twitter @VenessaP and on Linked In: http://www.linkedin.com/pub/6/9a0/b4b

    I run a Community Management Roundtable in Melbourne for CM professionals and philosophers, and I’m always keen to connect with other people operating or theorising in this arena.

    Like

  37. Sean Moffitt says:

    As this post gets some revived interest, thought I would mention that there is a hive of community managers, advocates, evangelists we have pulled together on Twitter @communitygurus hope you can join us.

    Regards,

    Sean

    Like

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