Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Keynote: Impact of Social Media on Marketing (Online Marketing Summit)

Summary: Overview of recent keynote address at Online Marketing Summit both in the Bay Area and Los Angeles — Addressed the audiences on the impact of social media & social networking on marketing (Disclosure: I work at LinkedIn) — Outline of 5 social media topics I covered


Moi w/ the Online Marketing Summit team and Ray “Catfish” , a fellow speaker at the event (Los Angeles)

Having covered, Gnomedex, last week as an attendee I also had a chance to give the keynote during Online Marketing Summit‘s 10 city tour during it’s last two pit stops in the Bay Area and Long Beach. The event is organized by Aaron Kahlow (Conference chair and his team — see above pic). Here’s a short snapshot of OMS

WHAT: Summit’s sole objective is to educate, collaborate, network and learn how to execute on the best known practices in Online Marketing. The Online Marketers Summit (OMS) is an Invitation Only, “vendorless” educational forum for Marketers only. Set in beautiful San Diego, Marketers from leading companies gather every year to share best practices and learn from expert online practitioners.

The 10 city tour was an offshoot of the original San Diego OMS, which has been drawing a fair amount of attention with a couple of hundred marketers attending the events where I spoke in LA and the Bay Area. Couple of ways I noticed OMS is trying to carve a unique path is in their focus by encouraging audiences to literally boo any references to the speaker’s own company. Again, similar to Gnomedex where speakers are doubly careful to not make a pitch by respecting the audience.

I got a chance to talk about ways marketers can leverage social media and social networking, given the enormous interest in these topics recently and the fact that I work for a professional networking site – LinkedIn, and could share some of my recent experiences implementing social media strategies encompassing corporate blogging, LinkedIn Answers, etc… After addressing the true impact of social media today, I delved into a 5-part presentation outlined below:

1. Social Media Circus

2. The State of Social Media

3. The 5th P of Marketing (Participation) | Social Media Marketing Mix

4. Follow the L-A-M-P (4 step process to engage in social media)

5. Ten ways marketers can leverage social networking

The first three components addressed the genesis and evolution of social media and the last two provided actual ways marketers could embrace social media and social networking. I’ll be covering my favorite part of the social media keynote in an upcoming post called “Follow the LAMP – 4 simple steps to engage in social media”. It’s as simple as that. And for you marketers interested (what are you waiting for?) what’s interesting is that it doesn’t cost you anything to step into the realm of social media.

As my good friend, Jeremiah, says with regards to blogging, I’d say with regards to speaking — take the first step, just do it, and things start developing. I’ve already got a couple more requests to speak at similar events; mostly revolving around social media, social marketing and my experience practicing it at a leading social networking site – LinkedIn. This is all exciting stuff!

Filed under: Miscellaneous, Speaking Engagements

8 Responses

  1. […] – Be where the users are – Facilitate easier means of communication with them – Create brand evangelists – Be a source of information on the company – Respond swiftly and honestly – Start publishing content – Stir internal company conversations – Improve product and user experience ( Excerpts from last week’s keynote at the Online Marketing Summit) […]

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  2. Mario Vellandi says:

    Congrats Mario. Hope the speaking gigs continue to blossom. I’d have stopped by to say Hi had I known you were going to be just a stone throws away.

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  3. Mario Sundar says:

    Mario!

    Thanks for the kind wishes. I wish I’d announced it so we could have met after the event. Moving forward, I’ll do that regarding all future speaking engagements.

    Mario

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  4. […] Keynote: Impact of Social Media on negotiating (on the net demanding Summit) Keynote: Impact of Social Media on purchasing (on the net purchasing Summit)Summary: Overview of recent keynote address at on the web transacting Summit both in the Bay Area and Los Angeles — Addressed the audiences on the impact of social media & social networking on exchanging (Disclosure: I obligation at LinkedIn) — Outline of 5 social media topics I covered Moi w/ th…put the full post from contracting Nirvana by Mario SundarTags: Conferences, Speaking Engagements, Social media via Blogdigger website search for “network demanding”. keynote address, blogdigger, summit summary, linkedin, social networking, speaking engagements, nirvana, website search, summary overview, audiences, disclosure, mario, outline, addressed, obligation, conferencesPopularity: 1% [?]Share This If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! […]

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  5. […] — What should marketers do? — Follow the Social Networking LAMP (a variation on a presentation I made at the Online Marketing […]

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  6. Very nice post and something to look forward to…

    “I’ll be covering my favorite part of the social media keynote in an upcoming post called “Follow the LAMP – 4 simple steps to engage in social media”.”

    And itching to know this too…

    “Ten ways marketers can leverage social networking”

    Courteously — S. Kumar
    http://www.learnhomebusiness.com

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  7. Mario Sundar says:

    @Kumar,

    Thanks! You’ve any questions; contact me on LinkedIn.

    @Diane, not yet. Thanks for sharing! Although, the link you provided leads to an error message?!

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