Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Bringing the “Wisdom of the community” to blog comments; SezWho?

Summary: MyBlogLog meets CoComment in SezWho? — What is SezWho? — How do services such as these impact online communities?


SezWho’s created by Jitendra Gupta – a contributing blogger at Read/Write Web

Read/Write Web, a popular weblog run by Richard MacManus launched this past week, SezWho, “a comment rating, reputation and filtering” plug-in for any blog. Currently, this feature is easily adaptable to WordPress and MovableType. The downloadable app was developed by Jitendra Prasad, a contributing blogger at Read/Write Web. He also,

writes at his blog, Karmaweb, which is dedicated to discussing issues related to on-line identity, trust and reputation from user & business perspectives. He is also working on a startup in the area of social media infrastructure.

Wat’z SezWho?
SezWho is a first step in a tool that enable an easier way to monitor conversations generated by your community on blogs, based on the reputation of the commenter. And, what’s interesting is that it takes into account not only the reputation of an individual on your blog, but also takes into consideration their behavior across different blog platforms.

How many community managers have had to deal with trolls? I’m sure most community managers’ hands went up when I asked that question. Here’s a first step in letting your own community decide the reputation of such trolls. It’s democratizing the whole process of tracking user feedback on community blogs (which I’ll get into shortly), based on who said it.

How does it work?

1. Rate
: Anyone (w/ an email address) can rate comments on any blog that has installed the SezWho plugin (WordPress/Movable Type). Interestingly, when I rate the comment as a “No” it didn’t ask me for the email address. Now, I’m not sure if this is the way it works, because that won’t be good. Imagine a troll marking the moderator’s comments as not useful. So, I’m sure there’s got to be an explanation here.

That leads me to the reputation of the commenter. I believe based on the email address being provided, you’ll be able to build a database of commenters/raters, which in the long run will allow you to better diagnose the reputation of raters. I guess that the rater themselves will have a reputation, which will be factored in as well?

2. Filter: Once these comments based on readers ratings, other readers can then sort the comments based on reputation (assigned by readers). This would be useful when I’m trying to read the “best” comments from a blog like TechCrunch, which has 50 – 100 comments on some posts. However, I’m still not sure how the ratings of the raters works.

3. Build Reputation: Provided the raters themselves are rated, in the long run, your reputation is tracked across the different sites/blogs you comment on.

Here is the value proposition for readers/contributors explained by the team at SezWho.

In comparison, the other blog comment management site is co-comment whose mantra is “track, share and explore”. But, I don’t think there’s a comment rating/reputation system in place yet.

As a community manager do you see any applications of these services?

Filed under: Business Blogging

4 Responses

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  3. ahndunk says:

    I agree with you, but about rate to blog comment, II think that comment rate will be useless if you don’t get enough traffic to your blog. One or two comment rate will not reflect the major thought about that comment.

    Like

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