Personally, I’ve had a revival of sorts, in my interest levels when it comes to blogging. What probably caused it all was my New Year resolution to focus on creating content that’ll help stir conversations within our marketing community. So I decided to enumerate the 5 lessons I’ve learnt to beat the blogging blues. (Inspired by a problogger post)
1. Focus on topics you care about: One of the major decisions I made this New Year was to focus on marketing content that I really CARE ABOUT. Out of that decision arose my content on 5 topics closest to my heart — customer evangelism, community marketing, web 2.0 marketing, corporate blogging, and events.
2. Be current: Google reader has been a godsend in tracking blog posts that interest me or the community. It has also helped me find the most current content that I can blog about and ignore blog posts that are 3 days or older.
3. Ask questions: This has probably been the most enlightening thought. In order to stir conversations, it’s important to stop pontificating, step aside and ask the community their thoughts. I realize the blog post is just a trigger to gather the thoughts of the community and resolve unanswered questions on marketing.
4. Keep it simple & short: When I started I crafted essay posts, but a nudge from good friend, Jeremiah, and I soon realized that short, pithy posts is the best way to craft blog content. The long essays do not help trigger conversations.
5. Ignore rankings: This has been the toughest to ignore, but don’t focus too long on rankings. The only reason I check out rankings is to monitor the pulse of the marketing blogosphere. Your best resources in this area are, of course, our friend Mack‘s Top 25 Marketing Blogs and the recently launched Todd And‘s Power 150 Marketing Blogs. See, I can’t ignore em!
Bottomline: RESPEK as Ali G would say. The fact remains that your content is of some value add for readers to spend their valuable time on. Keeping that in mind definitely helps run this Blogging Marathon.
Do you’ve your own personal mantra for blogging?