Quick update: Apple bullies bloggers, again!?
I’ve forever been a strong advocate of corporate blogs and am happy to see the increased number of corporate blogs. However, one of my biggest questions in recent times has been why Apple and Google, shy away from blogging. Probably, because they don’t find the need for evangelism owing to their enormous buzz? Maybe. However, it is moments of crisis/controversy that highlight the need for a blog.
Anybody on the planet would have stumbled upon Steve Jobs stupendous iPhone presentation last week, which bordered on perfection. However, what’s drawing more recent attention is the controversy surrounding the iPhone trademark, which Cisco claims it owns since 2000. While Apple’s official stance has been via traditional PR:
Apple spokesman Steve Dowling called the Cisco lawsuit “silly,” adding there are several companies using the term iPhone for VOIP products, and Cisco’s trademark is “tenuous at best.” (Source: WSJ, via BoingBoing)
Cisco’s response has been via a blog like press-release/commentary put forth by Mark Chandler, Cisco’s SVP and General Counsel:
I was surprised and disappointed when Apple decided to go ahead and announce their new product with our trademarked name without reaching an agreement. It was essentially the equivalent of “we’re too busy.” Despite being very close to an agreement, we had no substantive communication from Apple after 8pm Monday, including after their launch, when we made clear we expected closure. What were the issues at the table that kept us from an agreement? Was it money? No. Was it a royalty on every Apple phone? No. Was it an exchange for Cisco products or services? No. (Source: Cisco blogs)
The tone is informal, yet wordy. Was it ghost-written? I dunno. But it sure has a blog-like feel and given the fact that it’s technically coming from the general counsel himself, it definitely is a step in the right direction for the corporate blogosphere.
Round 1. Cisco.
As for Apple…
Do you think their response on a blog vs. official PR really matters?