Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Do Corporate Evangelists need a blog?

A blog to an evangelist, is like a 2-way megaphone, which can broadcast THE good news to audiences, and also help take back the good/bad news to the upper echelons of your company, hopefully with the sole purpose of improving your product/service.

So, have today’s corporate evangelists “Got blog?” Here’s a sampling:

1. Simon Phipps — Chief Evangelist, Sun Microsystems
Yes (Personal blog and work blog)

2. Betsy Weber — Chief Evangelist, Tech Smith
Yes (Corporate TechSmith blog)

3. Thomas Hawk –Evangelist and CEO, Zooomr
Of course

4. Heather Champ — Flickr
I don’t think so

5. Anil Iyer —  Co-founder of GNoTE and Microsoft Developer Evangelist
Yes

6. Kiran Patel — President and Co–Founder of GNoTE, Chief Evangelist at RingCube
Kinda

7. Will Pate — Formerly Community Ambassador, Flock
Yes

8.  Dan Theurer — Co-founder of GNoTE and Yahoo! Evangelist
Yes

9. Kent Brewster — Technical Evangelist, Yahoo! Developer Network
Yes

10. Sati Hiller — Salesforce (Partner, GNoTe conference)
No

It’s also interesting that two of the hottest companies on the planet, Google (if you discount Matt Cutts) and Apple, DO NOT HAVE blogger evangelists, particularly Apple, who literally invented tech evangelism.

I believe that EVERYONE WHO HAS A BLOG IS AN EVANGELIST?


Do you think, every corporate evangelist should have a blog?

Filed under: Miscellaneous

7 Responses

  1. Hi Mario,

    I think it really depends on what your company does. A tech/internet company? Certainly.

    Like

  2. Hi Mario,

    Almost forgot…

    If they don’t blog, they should at least pay attention to what’s being said about their organization online.

    Like

  3. Gavin Heaton says:

    This really should not be a question … it is clear that all our mainstream audiences are engaging with social media in a myriad of forms. If so, why WOULDN’T a company want to be using this as a channel for engagement of at least some of its market segments (esp early adopters/mavens).

    Like

  4. Mario Sundar says:

    I love Cameron’s answer!

    As fellow bloggers, I’m sure we’re all in agreement as to the absolute necessity of blogs as evangelists’ tools, but my very own list found a few evangelists lacking blogs.

    Is it because:
    a. they don’t have time for it
    b. have other avenues like speaking opportunities to spread the msg.

    I don’t get it. To me it seems like blogging is the best way to evangelize given the rate at which we’re turning to the web for information.

    Also, Damon’s right, at the very least they should monitor the blogosphere/web.

    Thanks, ALL, for your comments.

    Like

  5. Hi Mario,

    “I don’t get it. To me it seems like blogging is the best way to evangelize given the rate at which we’re turning to the web for information.”
    Agreed, at least for tech companies. They should do it for the SEO benefits at the very least.

    Like

  6. Mario Sundar says:

    Of course, and NOT JUST SEO, I think the PR/Brand building benefits are definitely intangibles that every company can leverage.

    Like

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