There are no two ways about it — ONLY community can save Netflix. Three signs, that all’s not well, in Netflix land:
1. Already, customers are switching. Take for example, Michael Arrington, who was a Netflix user and who recently switched to Blockbuster, citing the following reason:
But recently Blockbuster changed the service in a way that can really hurt Netflix. Movies received by mail can be returned directly at any Blockbuster store. You get a free rental on the spot, and Blockbuster still sends out the next movie in your queue. And yesterday they announced that the monthly coupon for a free rental can be used for movies OR video games.
2. Or the recent campaign for users to flip over your Netflix flaps for a FREE blockbuster rental.
3. Over the New Year weekend 07, I happened to see Blockbuster ads, which were compelling. The ads, basically stressed on the same rationale that Michael cited for his switch. To me, that’s compelling, esp. since sometimes I don’t find movies at my doorstep when I need one.
I have actually quit once — to Blockbuster and back again, for 1 reason:
I’ve got my friends on Netflix
Any suggestions on how Netflix can foster community even further? Could this be the answer to Netflix’s million dollar question? Is Netflix doing enough to connect with their current customers?
(to be continued…)