Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

What’s Ze Brand?

I’m sure some of you may have read my earlier paen to Ze Frank, one of the rising stars in the vlogging space. Ze provides a daily 3 – 5 minute snippet that reads like a condensed version of a “Jim Carrey-meets-Jon Stewart” type of show that has earned numerous fans in recent times.

Ze is actually rising fast on my Top 5 list of favorite shows:

1. Jon Stewart (Comedy Central)
2. Jay Leno (NBC)
3. Bill Maher (HBO & Amazon!)
4. Ze Frank (The Internets!)
5. Stephen Colbert (Comedy Central)

From a branding perspective, recently Ze had an informative piece on branding vis-a-vis, the Jon Benet case which received a lot of undue attention in the press recently. While traditional, mainstream media focused on the champagne drunk by suspected pedophile John Mark Karr, Ze’s unique 3 minute episode focuses on the reasons behind why he thinks the character parasited the memory of JonBenet with some insight into brand management!

A brand is an emotional after-taste that is conjured up by but not necessarily dependant on a series of experiences.

He then conjures up examples of the “grandma” brand and gives us three criteria for creating a successful brand. Without giving away too much, it is one of the best examples of creating thought-provoking commentary on modern-day news. While a new breed of independent vloggers such as Ze have started “thinking so you don’t have to“, mainstream media in the United States continues to hurtle toward its demise (Courtesy: The Jon Stewart Show).

Ze Extras:

1. A New York Times Interview w/ ze man himself – check out Online Collaborative Comedy

2. Another interview w/ Ze from a web “user experience” point-of-view by Mark Hurst.

2. Church of the Customer links to Colbert’s “freaking brilliance on the web“. But is Colbert paying the sincerest compliment to Ze by imitation?

Are you a Sports Racer?

Filed under: Uncategorized

2 Responses

  1. I certainly enjoy Ze as well. He’s real, and gives a fresh perspective.

    He won me over on the ‘terrorists’ clip he did.

    Like

  2. Mario Sundar says:

    Awesome, J!

    So you are a Sports Racer too! I should now check out the terrorist clip.

    Mario

    Like

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