Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Well, it all came true…

Quick Update: Not exactly all came true exactly as I envisioned. The BO results were much lesser than I calculated, and dramatically different from what the media had hyped about. Per my calculation, it seems like a quarter of the blogger population should have watched the film to yield just $15.3 million only! Now back to the post…

Well the results are trickling in…and it’s all good. To be honest, Snakes on a Plane was never on my movie viewing list but after the recent reviews — I’m going to catch the film, probably tomorrow. Any film that has a Rotten Tomatoes score greater than 70% is on my list.

For the uninitiated, Rotten Tomatoes is a great website that aggregates movie reviews and gives it a score based on positive or negative reviews. To give you some perspective, Inside Man averaged 89%, Talladega Nights 72%, GodFather 100% (Duh!), Lord of the Rings 93%

… and Snakes on a Plane – Critics 72% & Users 94%

Even CNN was effusive:

This is an event. It’s a rare example of a film not just living up to the hype, but surpassing it. And it’s the best time you’ll have at the movies all summer, if not all year.

Here’s more. Check out the Rotten Tomatoes page on SoaP, right here. And more importantly, check out the movie in theatres — once for the blogger in you and once for the inner “Rocky Horror” movie fan in you.

In short, it looks like “Snakes on a Plane delivers exactly what it promised and then some. And how often can you say that about a movie these days?”

Have a great weekend!

p.s. For the skeptical among you (Paul?), here’s a “C-” EW review, however I thought that this was an interesting conclusion to that review —

As Snakes started, a few cheers went up, but the sneer never quite disappeared: It was applause as a form of one-upmanship — a desire for entertainment, yes, but also a celebration of the audience’s superiority, its power over the movie. More potent than anything in Snakes on a Plane is the fantasy offscreen: that if enough people talk up their desire to see this film and, at the same time, take an overt delight in what an unabashed piece of junk it is, they will fuse with the hype, with the movie’s mystique. They will not just watch Snakes on a Plane; they will own it.

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9 Responses

  1. Paul McEnany says:

    I think I may have to stand corrected. I can’t believe it…

    Like

  2. Mario Sundar says:

    Paul,
    I’ll let you know if I feel the same way — after I view the movie.

    You gotta watch it too. Peer Blogger Pressure 🙂

    Mario

    Like

  3. Mack Collier says:

    I’m with Paul a bit, I figured the bloggers would be geeked out about it, but I’ve had yet to see the thing actually get a bad review from ANY source, MSM or not.

    Could be some VERY big numbers next week from opening weekend.

    Like

  4. Paul McEnany says:

    Ahhhh, You’ve twisted my arm. I’ll try to get by and watch the movie. I wanted to go see that new Steve Carrell movie, but I guess that’ll have to wait, especially if I want to keep my blogger credentials intact. 🙂

    Like

  5. Mario Sundar says:

    Hi Mack,
    I tried leaving a comment on your blog and it asked me for a Blogger profile! Bummer! Is that the only way I can leave comments on your blog hereafter?

    Paul,
    I’d also recommend “Talladega Nights”! Hilarious!

    Mario

    Like

  6. CK says:

    Hi Guys: Having actually SEEN the film–on opening night–I went as both marketer and blogger. The blogger in me enjoyed hissing, cursing and shouting for 2 hours. The marketer in me can say that, while it’s certainly not Oscar worthy it delivers on its promise.

    What’s its promise? A silly movie, lots of snakes, gore, comedy, a funny name and loads of Sam Jackson. It delivered in spades on that promise.

    Granted, I was afforded a rare experience so it made the movie better…but it did do what it promised. And the on-site feedback was excellent.

    Full review — both the movie and the marketing mishaps–are at my corner. Ssssss.

    Like

  7. Mario Sundar says:

    Wow! Thanks for the review, CK.

    It seems to dovetail with other recent expressions of the movie. However, BO reports suggest a lesser-than-expected weekend collection?

    After arm-twisting, Paul, to watch the film, I’m currently debating?!

    -Mario

    Like

  8. Joseph Denzel says:

    I admit I contributed to the hype by sending personalized phone messages from Samuel L. to my friends–a cool new advertising trick that I have seen more recently. I, too, have received a call from celebreties pushing products. People, myself included, love this form of advertising. Could it be the next big thing?

    -JD

    Like

  9. Mario Sundar says:

    Denzel,

    Don’t tell me you contributed to all this hoopla about a $15 mil opening weekend movie!? 🙂

    Trust me, It’s not the NEXT big thing! It’s THE BIG THING!

    Glad you’re on-board!
    Mario

    Like

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