So, how about a pop-quiz, before we start off this awesome week in August. Tons of blogosphere ink has been spilt on what’s assumed to be the greatest buzz marketing campaign ever. Snakes on a Plane or SOAP in short has spawned a barrage of user-made videos, a blog, contests, millions of articles from the mainstream media (here’s my favorite from Esquire) to mass hysteria on the blogosphere.
What’s important however is to remind ourselves that all this brouhahah better mean something in the only race that matters — the race for the top spot on opening weekend which is August 18th. Now, I’m a big movie afficionado and my guess is that SOAP is gonna make anywhere between $30 – $40 million.
Here’s a poll from one of my favorite movie websites – Joblo.com
How much do you think SOAP will make on opening weekend? Chris?
Take a guess. Post your comment here. It’ll be interesting to see if we marketers are right on the money.