Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Miami “Vice is Good”

It’s time to shine a spotlight on some exciting news happening in the backlot of the Viral Community. It’s a known fact that in the recent past, a few movie studios have been messing with their core target audiences (read bloggers) by shutting down a few fan blogger sites. The negative publicity generated by one such incident, has movie studios recalibrating their PR machines to giving Paramount (hint, hint) importance to movie bloggers.

Back to the Viral Community’s backlot: Chris Thilk from Movie Marketing Madness (MMM) who has been a good blogger friend of mine, received a call from Universal Studios regarding the release of the movie “Miami Vice”. Upon receipt of this info, our very own Mack, raised a clarion call to fellow bloggers to evangelize the movie via their respective blogs.

I for one, consider this a great example of stirring the blogosphere to raise some awareness about movie marketing best practices (a la “Snakes on a Blog“). I wish Chris the very best in utilizing this opportunity to propel forward his standing as a movie marketing guru. I also can’t wait to read Chris’ review of the movie and who knows, this blog post has actually made me want to check out Miami Vice.

Sometimes, it’s good to be bad!

Filed under: Uncategorized

6 Responses

  1. I love seeing when my blogging buddies get their due, and Chris has been long overdue for some recognition. I think this is one huge step forward, both for bloggers and for the motion picture industry, and if this sets any precedents, who knows where the ball will roll next? And if we’ve got Mack to whip us all into shape (he got me blogging about it!) then we’ll be at the cusp of the whole turnaround.

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  2. Mack Collier says:

    “and if this sets any precedents, who knows where the ball will roll next?”

    That’s the big deal here. We’re wanting to get Universal’s attention, but also the attention of their competitors. What we are doing now could mean a few months from now Mario is getting an email from a high-level marketing manager at Google about this blog, or JD getting emails from a producer with American Idol about Musical Ramblings.

    The Viral Community is in place, we just to have to let it continue to grow and spread.

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  3. […] From Marketing Nirvana on the post Miami Vice is good by Mario Sundar. It’s time to shine a spotlight on some exciting news happening in the backlot of the Viral Community. It’s a known fact that in the recent past, a few movie studios have been messing with their core target audiences (read bloggers) by shutting down a few fan blogger sites. The negative publicity generated by one such incident, has movie studios recalibrating their PR machines to giving Paramount (hint, hint) importance to movie bloggers. […]

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  4. Mario Sundar says:

    JD,

    Thanks for dropping by. I couldn’t agree more with you on the recognition Chris’ blog has received. He’s now in an illustrious line of predecessors who’ve garnered attention from Hollywood.

    I also can’t wait to see your Musical Ramblings, win some new converts from the music industry.

    Best Wishes to you.
    Mario

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  5. Mario Sundar says:

    Mack,
    As always, great job on the “rallying-the-troops” blog post. I’m a big fan of your ability to get us all to actively evangelize viral marketing in our respective fields.

    Keep up the great work!
    Mario

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  6. Mario Sundar says:

    Range (Viral1),

    Glad to see your trackbacks to my Miami Vice post.

    I’m excited to see more and more bloggers take note of our own Viral Community’s efforts at propogating positive buzz on Chris’ Movie Marketing Madness (MMM).

    Hope to see you more often here and at the sites of our many blogger-buddies.

    Welcome!
    Mario

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