Quick update: I’ve recently put together a list of the Top 10 Corporate blogs (Technorati Powered), culled from a list of 124 corporate blogs world-over.
Feel free to check it out at:
Now back to the old post:
OK! I know everybody loves a ‘best-of’ list so I thought why not update my recent post on Corporate Marketing blogs with a post on CEO blogs. But as is worthy of any sequel I thought I’ll up-the-ante with a Top 10 list this time!
I’m sure most of you have heard about Jonathan Schwartz’s blog. Let’s not forget that CEOs are probably the most time-harassed people on the planet so don’t expect any Scobleness from their blogs (meaning regular to-the-hour updates). However, if you want to get a feel for some big-time thinkers espouse their company’s strategy a bit, then maybe the following ten may be worth a ride. Here goes, my Top 10 CEO blogs (in no particular order of preference):
1. Jonathan Schwartz (President & CEO, Sun Microsystems)
2. Craig Newmark (CEO, Craig’s List)
3. Mark Cuban (Owner, Dallas Mavericks)
4. Ross Mayfield (CEO, Socialtext)
5. Matt Blumberg (CEO, Return Path)
6. Alan Meckler (CEO, Jupiter Media)
7. Kevin Lynch (Chief Software Architect, Adobe)
8. Robin Hopper (CEO, Founder – iUpload)
9. Jason Calacanis (CEO, Weblogs)
10. John Dragoon (CMO, Novell)
Let me add that it took me a while to corral these 10 blogs of C-level executives, what actually left me wondering was whether CEOs are really getting serious about blogs. Think about it: Just 10 CEO blogs from among hundreds of thousands of corporations and small-medium-busineses! David Utter from WebProNews believes CEO blogs may never catch-on:
Anxiously awaiting a high-powered CEO to enter the so-called blogosphere? Keep waiting. CEOs would have to defy their company’s policies on transferring information to the public. And what corporate chief would want to jeopardize a job with a rich compensation package and lavish perks just to talk candidly in a blog?
Do you think David’s right? Maybe/Maybe NOT? But till CEOs get more confident about blogging, just continue reading the blogs of the pioneers listed above.