Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Google’s new trend tool for marketers

Well, even though it wasn’t created for marketers, there seem to be rather interesting and innovative ways that even marketers can utilize Google Trends (which I thought was a great PR tool). I found an interesting article on MarketingProf today on 5 ways every marketer could put Google Trends to better use. Check out the article at this link. Also, please note that this article is free for probably a few weeks after which the site usually charges a nominal fee for download of articles. So hurry on…

If you don’t have time for a thorough review, here are the salient points on how every marketer could utilize Google Trends:

1. As a keyword optimization tool
2. As an event/product release planning and scheduling tool
3. As a webpage design tool
4. As a competitor analysis tool
5. As a firm/vendor selection tool

More descriptive analysis can be found at MarketingProfs in in the article written by Wil Reynolds that I referred to earlier. I am sure you can come up with your own unique usage of Google Trends yourself. If you do, feel free to post a comment or email me about it.

Also, let me add that for all you marketers out there, here are two reliable resources that you should probably bookmark:

(1) MarketingProf – Marketing Concepts and Strategies: Expert commentaries and articles by professionals and professors
(2) Marketing Sherpa – Practical News and case studies on Internet Advertising, Marketing & PR

Both the above marketing portals have a lot of in-depth coverage on marketing best practices and thought leadership. I also realized that MarketingProfs has a blog called the DailyFix (RSS feeds) that I just added to my RSS reader. Awesome!

Filed under: Uncategorized

One Response

  1. Michael says:

    \”Creative minds have always been known to survive any kind of bad training.\” – Anna Freud

    It flashed in my mind when i am here.

    Like

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