Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Time has come to change how we read

Google Reader is dead. Long live reading.

If you are from the real world and happened upon posts from any-and-every tech blog, you wouldn’t be mistaken in assuming that today marks the demise of the written word, now that Google’s offed Google Reader.

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Image Source: Business Week

But as Joe Coscarelli of New York Magazine, notes, most people don’t know Google Reader from Google Currents, less so care about its disappearance:

As a blogger this might be blasphemy, but the online echo chamber when beloved products, however esoteric, change or shut down is out of control. Worse, it might convince us, through repetition, that these things matter. Regardless of what your social media circles might indicate, the universe will not mourn Reader because the amount of people whose job (or even hobby) it is to consume and process news is actually minuscule. Thankfully.

As a matter of fact, in their rush to tease out the minutiae, I fear we have missed the big picture. There is a fundamental disruption happening in how news is consumed.

Many apps (Digg, Aol, Feedly) are scrambling to jump on the RSS bandwagon by touting their next Google Reader but fact is we are already seeing attempts at more efficient ways to consume news.

And RSS is only part of that story.

What’s the New TiVo of News?

Matt Buchanan of The New Yorker, writes of the problem that ailed Google Reader:

But a feed reader still represents a fundamentally different vision of gathering information than the social model that has gripped the Web. It is largely a single-user enterprise—a digital monk diligently scanning feeds. And it is intensely focussed on the Web sites most important to the user, rather than the omnivorous grazing that characterizes scanning news on social media, as links are surfaced by the people the user follows.

Fact is most of the sites I recommend below have moved away from the RSS-only model while curating social content, in many cases with a lil help from an expert – a trait most successfully used by Gabe Rivera and his trinity of popular news aggregation insider sites Techmeme (Technology), Memeorandum (Politics), and Wesmirch (Celebrity).

As Matt says:

Everybody consumes the Web differently, so it’s hard to imagine a single reading service that works for every person. But it seems reasonable to think that one combining a person’s deep and abiding interests with the serendipity of social media could work for most.

But the future for news readers is brighter than ever and here’s not one, not two, but five different reasons why:

1. Flipboard

The one news app I cannot live without today would have to be – without doubt – my Flipboard.

Flipboard pulls together the disparate threads of news that course through our ubiquitous social media world and makes gorgeous sense of it. Everything from your LinkedIn to Facebook updates, YouTube to Instagram (even SoundCloud), and most importantly, your Twitter followings are displayed in an elegant magazine like format. It’s the kind of design one normally expects from Apple, and Flipboard’s attention-to-detail here is impressive (Follow their designer, @craigmod).

The important distinction to make here is that Flipboard is primarily a consumption device. Though it provides you options to tweet or update your status on any of your social accounts, the beauty of Flipboard is its visual clarity and the ability to on-board you with great news right away.

2. Feedly

For those hard-core Google Reader users who fret-and-fumed since the announcement-to-shutter was made, Feedly has been a god-send. Not only has Feedly invested the most in making this a smooth transition for users, they have also made the most gains among the same user base (up to 3 million users now). In addition, they now support lost RSS reader tools (like @reeder and @newsify) stay alive.

From a user perspective, what feedly has done is provide a quick replacement for Google Reader with a blazing fast cloud service, which you can find at Feedly Cloud. What’s most shocking to me in this whole scenario is why Google didn’t transition those influential Google Reader users to Google Currents – their Flipboard wannabe – the same way Flipboard did!

What Feedly does with its aggressive push into the Google Reader space remains to be seen, but I’d watch out for what they have up their sleeve next.

3. Newsify

All great news consumption apps start on mobile. Flipboard set the standard and, believe it or not, Newsify and Reeder are two similar apps with similar credentials.

RSS subscriptions, unlike the real-time ephemeral nature of social, add up pretty fast in an inbox and what you found is that you had to declare news bankruptcy pretty soon, deleting days worth of RSS content.

What you need is a pictorial, almost Pinterest-like, visualization that allows you to skim through hundreds of posts while picking out the ones that seem most interesting. If it’s 4.5 star app rating is any indication, Newsify seems to have nailed that experience for the iPhone and the iPad.

4. The Modern Op-ed: Quora and Medium

What Huffington Post successfully started, Quora and Medium have tried to emulate. The goal: to find and amplify excellent sources of authoritative analysis, with topics ranging from breaking news to expertise across varying categories.

While Quora is focused on news-via-experience, Medium seems to have perfected the art of the modern op-ed, democratized it while still maintaining its quality.

But what all these sites do is take the traditional news model and flip it on its head by finding commenters, whose comments are the starting point to creating worthwhile reading, and giving these individuals a platform to write and a community to pontificate.

5. Social News: Twitter, Facebook, and LinkedIn

Finally, the elephant in the room. Social.

Let’s not forget that all of the above innovation rests on social.

What would Flipboard do without Facebook, Twitter, Tumblr, and LinkedIn feeds. Would their pages be as interesting or even exist?

Most of what I follow on Flipboard are Twitter lists I’ve created. Most of what most people follow on Flipboard are also built around links shared on social sites. With LinkedIn already showing how a successful social news product should be built around relevance and Facebook clearly showing its cards with what could potentially be a social news engine, we can see the direction that social news is gonna take in the coming years. And it’s gonna be a game changer.

So let me leave you with a question:

How do you get your news today? Is it on Yahoo News or Flipboard or Twitter? Do you read news primarily on your phone as you are boarding the train or on your desktop once you get to work or with a New York Times subscription while you drink coffee in the morning.

Leave me a comment.

Filed under: Curation, Facebook, Journalism, Medium, Quora, Social Media Tools, Tumblr, What's New in Social Media

Quora’s Vision, Competition

Quora’s Adam D’Angelo penned an interesting year-end post where he articulates Quora’s mission better than they’ve ever done before. As a huge fan of the site and a disappointee with some of their recent work (Quora boards anyone?) I’m glad to see Quora returning to its roots.

Quora’s mission is to share and grow the world’s knowledge.

LIBRARY-OF-ALEXANDRIA

Much of Adam’s thoughts reminded me of Ralph Waldo Emerson’s The American Scholar, which predicts the beauty of Quora and it’s goals many years ago.

I read with joy some of the auspicious signs of the coming days, as they glimmer already through poetry and art, through philosophy and science, through church and state.

Instead of the sublime and beautiful; the near, the low, the common, was explored and poetized.

Give me insight into to-day, and you may have the antique and future worlds. What would we really know the meaning of? The meal in the firkin; the milk in the pan; the ballad in the street; the news of the boat; the glance of the eye; the form and the gait of the body; let me see every trifle bristling with the polarity that ranges it instantly on an eternal law; and the shop, the plough, and the leger, referred to the like cause by which light undulates and poets sing; — and the world lies no longer a dull miscellany and lumber-room, but has form and order; there is no trifle; there is no puzzle; but one design unites and animates the farthest pinnacle and the lowest trench.

That to me, was and is, Quora’s highest ambition: to educate, organize and share the world’s knowledge  from the sublime to the mundane (which is very different from Google’s “organize the world’s information.”) And, it was refreshing to read echoes of that in Adam’s recent post:

We hope to become an internet-scale Library of Alexandria, a place where hundreds of millions of people go to learn about anything and share everything they know.

Or as Emerson said from the users point-of-view:

The scholar is that man who must take up into himself all the ability of the time, all the contributions of the past, all the hopes of the future. He must be an university of knowledges.

Matthew Ingram over at GigaOm suggests this pits Quora with Wikipedia, while Owen Thomas is more like Google v. Quora. Frankly, it’s neither of them.

The battle lines are drawn. Its knowledge platforms that Quora will find itself facing off.

1. Knowledge Platforms: The Old Guard

WordPress, Typepad, etc.

Frankly, any site or service that dabbles in knowledge dissemination is competition to Quora, the only difference here being Quora could be both the platform (like WordPress) and the connector (like Google). I’d have counted Answers sites in this mix but they’re either too niche (Stack Overflow) or dead (Yahoo! Answers and LinkedIn Answers).

So, blogs. There are close to 150 million blogs in the world with Google doing a pretty decent job of corralling that information, sometimes connecting the highest bidder with the rest of us with questions. But that’s not the market Quora is going after. It’s knowledge; a higher quality of information. And where do people share the knowledge they have – mostly on blogs and niche social networks. Think about this: the biggest drawback of most blogs is the ability to build an audience (the more influential, the better) but Quora is great at helping you find that audience and helps you connect with those who seek that knowledge (like Quora credits?)

But before they get there they need to scale their knowledge platform; hence, I’d guess, the push away from Q&A to everything that constitutes knowledge.

2. Knowledge Platforms: The New Wave

Svbtle, Medium & Branch.

Increasingly I’m seeing sites that aim to one-up the WordPresses of the world with “a curated collection of great people who have things to say, “a new way to talk to each other,” or “the sharing of ideas and experiences.”

Oddly enough, two of the above come from the House of Obvious Corp. (the brainchild of Twitter co-founders, Ev and Biz), both of whom “would rather build the next Wikipedia, than Zynga.” Guess who’s building the next Wikipedia – Quora.

While Branch forces us to take a second look at commenting systems, cryptic Medium seems to be aimed at publishers and media companies or something like that. Either way, all of the above are aimed at scaling the quality of knowledge that’s distributed on the internet. And by doing so they aim to become the Google at connecting knowledge with those who seek it.

You may notice I didn’t mention Tumblr because I feel they’ve carved out a unique niche for themselves far from either “quality” or “knowledge” by becoming a social entertainment platform with a specific audience (teenagers and time-wasters?), much like Buzzfeed and Huffington Post both of whom feed off of Tumblr.

3. Social Platforms: News and Blog Niche

LinkedIn Blogs, Facebook News

Much like Tumblr and Twitter, Facebook and LinkedIn too have a distinct purpose that immunizes them against Quora. But increasingly, both of these social networking giants, especially LinkedIn seem to making subtle inroads into knowledge sharing. Heck, LinkedIn even recently launched a curated blogging platform. As LinkedIn CEO, Jeff Weiner, says in his recent post “It’s Not Just Who You Know, It’s What They Know.”

I’m also personally looking forward to posting on a number of subjects I’ve grown passionate about during the course of my career: how to scale a company; the most valuable management lessons I’ve learned; thoughts about the future of work; how to close the skills gap; and many others.

Topics that you can find answers to on Quora along with the more mundane questions that professionals across various spectrum have asked questions on, but LinkedIn’s scale makes this an interesting one to follow.

Granted, this is but a hobby for LinkedIn; their very own “Apple TV” but as I see it, 2013 is shaping up to be the year of knowledge networks.

Filed under: Branch, Knowledge Networks, Linkedin, Medium, Quora, , , , , , , , ,

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