Marketing Nirvana

I assure you I won’t begin every post of mine with a Steve Jobs quote. Only whenever appropriate. Mossberg relates this classic anecdote where Jobs famously quipped that iTunes on Windows PC was “like giving a glass of ice water to someone in Hell.“

TouchBase and Calvetica: The 2 iPhone Calendar apps that saved me from Calendar Hell

Alas, Mac desktop users are stuck with the reverse problem – serving poutine at Four Seasons – also known as a clunky, bloated Outlook that aims to embarrass the user and make it terribly hard to gain any utility from it.

But, this past week, I stumbled upon 3 great Mac calendar apps (2 on the iPhone and one on the desktop) that take the sting away from Outlook (keeping it safely in the background) while surfacing key functionality where needed, when needed.

1. Why Calvetica? (Yes, it’s $0.99 and is so worth it; so pony up)

Cos simple’s always better than complex.

If Apple had spent sufficient time designing a calendar app this is what they’d have ended up with instead of the underwhelming Mac calendar app. The app looks gorgeous (think Helvetica) but more importantly it reduces the number of clicks to get to important parts of the calendar as well as to visualize your calendar. Plus, it does a neat sync with Exchange.

They also have a more robust calendaring 2.0 version (that includes task management) for $2.99 that I wouldn’t recommend. This app tends to look a tad more noisy than the classic version and lacks its minimalist tendencies.

2. Why TouchBase? (Another $0.99 well spent)

When one click is always better than two, or three, or more.

Of what use is a calendar app when it takes forever to say, inform your fellow meeting attendees that you’re late for a meeting or to postpone it. Plus, it takes forever to find the address where your meeting’s taking place and I could go on.

TouchBase’s strength is the same as Calvetica – great design that surfaces to your finger tips, the most important relevant information around  a meeting intelligently. For e.g.

First off it creates these simple visually simple cue cards that pull all the relevant information for a meeting (including participant’s contact – phone and email addresses provided your address book has them). The best part of this is the “I’m here late” or “I’m running late by…” tabs that makes sending out a SMS or email to participants a one click process.

I just used it earlier today to save me a few minutes of frantic back-and-forth with my calendar and email when all I needed was to click once, and send auto-formatted SMS or email to say I was running late and bam! it was sent.

3. Why Fantastical? (a pricey desktop calendaring app at $19.99)

When you just wanna type in a calendar event that gets added magically to Exchange or iCal. 

Now, the missing piece of the calendar puzzle is Microsoft Outlook on a Mac laptop, the bull in a china shop. Plus, it’s always a few clicks away to create a calendar event, moving away from your current application, getting to the calendar tab, opening an entry and awkwardly adding multiple details for an event, finding the right time before sending out.

What if you could open up a calendar entry from a keyboard entry no matter where you’re at. The best part of this app is yet to come – natural language recognition, like Siri. So just hit – “Project meeting with Ed and John from 2 to 2:30 today at Boardroom” and it applies all the criteria to your calendar invite right from your Mac Menu bar. Love it. So much.

And the fact that it adds a neat calendar to the Mac menu bar (which unfortunately lacks one) is the icing on the cake. Either way, the above 3 apps or maybe 2 (#2 and 3) finally provide a glass of refreshing ice water in a calendar hell. BTW, if you’ve any suggestions for similar Mac apps (desktop or iPhone), leave a comment.

Filed under: Miscellaneous

As LinkedIn’s social media guy for the past nearly five years, I’ve had an opportunity to talk to tons of folks at similar roles at companies big and small. Many of these conversations yield valuable insights into running social media programs but they never gets shared with the larger community who’ll find that super-useful.

With that goal in mind, a few of us folks, have created a group on LinkedIn.

LinkedIn group for Social Media practitioners

The Group Goal:

1. Learning is good, Sharing is better: We wanted to get social media managers at companies sharing the lessons they’ve learned doing social media with the broader community
2. More signal, less noise: No matter where you go as a social media manager you find groups with thousands of members who may or may not be working on social media projects. There’s a ton of noise out there that we’d like to avoid.
3. Real social media expertise: There is a dearth of real knowledge on how social media is implemented by companies. And, companies are still grappling with questions after they have jumped onto the bandwagon. The group hopes to share some real-world wins with companies.

We had an original goal of hitting 50 group members in the first few weeks and and we have more requests than we can handle. And, we hope to grow the group purely through good old word of mouth. So, if you know someone who is implementing social media at companies or small businesses, you may wanna share this group with them.

What is the group mix? 

To achieve our goal of surfacing real world examples and helping the social media community, we aim to grow the membership along three broad categories. If you’re in the space, you’ll probably recognize a lot of the folks mentioned below. Here are some examples of the social media folks (areas as broad as community, marketing, PR at companies) you’ll find in our group today.

I. Companies, Startups, and Universities 

1. Lionel from Dell
2. Tom from Kodak
3. Sonal at Xerox PARC
4. Esteban at Samsung
5. James from Genentech
6. Ian from Stanford University
7. Christopher at AT&T
8. Umang from Microsoft
9. Ryan at NBC
10. Vanessa from Hilton …

II. Social Platforms 

1. Yours truly at LinkedIn
2. Karen from Twitter (just started at Twitter this week)
3. Ramya at YouTube News and Politics
4. Oliver from Google

I’ve also invited the social / community folks from Google, and Google+, but they are yet to join. I’m not sure who currently runs Facebook’s blog (social and community efforts) let me know or ping them with the group link. Or, just leave a comment.

III. Events, Conferences and Media

1. Kristie from Social Media Club
2. Amalia from TNW
3. Robyn from RWW, besides others…

This should give you an example of what to expect should you join the group and your peers you’ll find in the group.

Of course, the ultimate goal is to surface any shared learnings we have as a group that will benefit the larger community of social media practitioners.  So, come join us.

p.s. Wondering why we picked LinkedIn groups. I considered a broad range of options and LinkedIn was not only the ideal setting (given most social media managers at companies can be found on the platform) but it’s also a great way to check out their latest social media work (through their up-to-date LinkedIn profiles vs. using Google Groups for e.g. that’s more email based).

Are you in social media? Come join us!

http://lnkd.in/social-media-group

Filed under: Miscellaneous

The entire technology world has collectively mourned this past week, the recent passing away of Steve Jobs. There have been numerous eulogies (most of them very well written) but the most important ones will always remain the personal anecdotes about Jobs. I myself mourned his loss with this tribute, and readers of this blog and my tumblr have probably read the countless posts I’ve written on Jobs, his words, and his work.

What would Steve Jobs do?

But, I think it’s easy to deify the man with all those eulogies and forget what he really stood for. I though John Lilly from Greylock Partners really nailed it by putting things in the right perspective.

I’m a little uncomfortable with the outpouring of sentiment about people who want to be like Steve. There’s a sort of beatification going on that I think misses the point. He was never a nostalgic man at all, and I can’t help but feel like he would think this posthumous attention was, in a lot of ways, a waste — seems like he’d have wanted people to get back to inventing.

Amen to that. I think this echoes one of my favorite essays of all time – Self Reliance by Ralph Waldo Emerson – which Emerson begins with:

To believe in your own thought, to believe what is true for you in your private heart is true for all men – that is genius. Familiar as the voice of the mind is to each, the highest merit we ascribe to Moses, Plato, and Milton, is that they set at naught books and traditions, and spoke not what men, but what they thought. A man, should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament from bards and sages.

So, what would Jobs do? John’s post, borrows from Naval’s tweet, summarizes thus:

Be yourself and work as hard as you can to bring wonderful things into the world. Figure out how you want to contribute and do that, in your own way, on your own terms, as hard as you can, as much as you can, as long as you can.

Oddly enough, that line reminds me of another line from Self Reliance and I think this is a great message to takeaway with us, as we aim to accomplish the best that we can, in our chosen lines of work — with passion, dedication and integrity.

Trust thyself; every heart vibrates to that iron string. Accept the place that providence has found for you, the society of your contemporaries, the connection of events. Great men have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating through all their being.

So, let’s get out there and kick some butt! And, really make a difference in our lives and that of the people around us. Thank You, Steve!

#RIPSteveJobs

Filed under: Miscellaneous

These were some thoughts I shared on Quora recently on the topic of countries and brands, around the July 4th weekend. The question asked was around what it means for a country to have a brand and if so what brand was China’s? Inevitably my arguments revolved around (you guessed right): Apple.

To me, much like everyday brands associated with products, a country too has a brand value commensurate to the set of values associated to its core identity.

To me:

America is Apple. The monarchy can be represented by IBM, Microsoft and Google over the years.

China is Walmart.

For a brand to stand the test of time (in a world with choices), the brand proposition should be based on core values that are ideals people aspire towards, and are not necessarily product related nor can they be commoditized (think Xerox).

With regards to America and China: America’s brand value will always remain – freedom. Apple (under the guidance of Steve Jobs) ably portrayed themselves as the brand that stood for freedom against the tyranny of IBM.

Check out the quintessential 1984 Apple Ad (embedded above).

Apple had a shot at becoming the super-power only to see them relegated once again as a rebel force with Microsoft taking the crown. Even now (despite their leadership) they can still be portrayed as battling the institution called Google.

Apple’s brand values will always remain freedom, innovation, and design. And, if they steer clear of it, they’re bound to fail (as they did under a non-Jobs leadership).

On the other hand, as Ashton Lee explains in his answer to this question, China’s brand proposition today is of low cost, cheap goods, much like Walmart is today. These are not values that are necessary aspirational. That said, post-Olympics, the world has started perceiving China differently, and time will tell what direction their brand will evolve towards over time.

Filed under: Miscellaneous

I’ve written a couple of posts (just in recent memory) on tips for you to glean some presentation secrets from Steve Jobs. Thought I’d rewire my blog timing with a simple post along similar lines that didn’t garner too many votes on Quora.

I’m sure at some point of time in your lives, you’re probably gonna face a camera to talk about your work. At those times many of us fail to impress, cos it’s not something we practice regularly. So, I thought I’d jot down 3 key tips to really excel in those situations. Hope you find this helpful. And, feel free to share your personal experience either in the comments or @mariosundar.

Live TV interviews can sometimes be like this...

Here’s a couple more thoughts to ponder — this is true for most interviews — but with live TV the challenge is exacerbated since you’ve got to perform flawlessly (in one take; if you will).

1. Take your time to answer: The biggest problem I notice with individuals being interviewed is their urgency to respond to the question and get it over with. So, they blurt out a quick PR planned response only to regret it later.

Steve Jobs is the best at giving a thoughtful, well articulated response that’s both thought provoking and (frankly) entertaining. Here’s how he’d answer difficult (really tough one here) question in front of thousands.

2. Build a rapport with the interviewer beforehand: Establish a camaraderie with journalists and media personalities, way before you have to be interviewed by them.

One of traditional PRs biggest shortcomings is treating journalists as a carefully “managed” entity while keeping CEOs and executives away from them.

Welcome to the new world of social media.

Proactively, find journalists and media personalities and follow them (on Twitter and Quora). And, most importantly engage with them. You’d be surprised to find you share a lot with them in common. And, should an opportunity arise to be interviewed by them — you won’t be tongue tied — because you understand each other well.

3. Practice makes perfect: It’s tough to perform on command. That’s why actors get paid the big bucks. If you don’t wanna suck at interviews, start practicing at events and panel sessions.

Start with panel sessions (easiest) but go with a plan (in terms of what you’d like to communicate). A good way to prep would be to write a blog post about your panel session (before or after) the event. You’ll find that writing a blog post on your upcoming session clears your mind and helps you organize your thoughts. Follow that up with a tweet linking to the post and chances are the journalists you follow or connect to on LinkedIn may read that as well.

Graduate to solo presentations (to audiences of increasing size), and before you know it, you’d have internalized your responses to a degree that will make you sound fluent and sharp when in front of a camera.

And, just practice.

Filed under: Miscellaneous

Updated with thoughtful comments from readers. Scroll down.

So, I was supposed to be in Austin today for my annual South by Southwest (SXSW) trek . But, given the certain constancy of Murphy’s Law, I find myself back in Toronto writing this blog post. Boy, what a day (and what a way) to cap a momentous week at work.

Earlier today, I found myself running to Gate No. 164 in Toronto International Airport after being detained for a random inspection at customs, which in my case, is regular enough at this point. Well, the last time I sat through one of these, it took me 15 minutes, but this time it took over an hour and as I sat waiting with a bunch of others, I noticed I had cut it too close this time.

I missed my flight by 5 minutes.

Worse still, all the United Airlines personnel had left the building since it was the last United flight for the day (finding this out took me a half hour!). Equally odd was my experience of having to make a U-turn and walk straight through Canadian immigration (with my I-94 still stamped on my passport) since there were no available flights for tomorrow. And, the best part was I panicked that my checked-in luggage was now somewhere en route to Austin, Texas. Luckily, a half hour later I did find it at Carousel No. 13 (So, all was not lost).

Eh, well. I could go on. But, that’d defeat the point of this post.

Shit happens. But our response to it builds character.

I bet there are two schools of thought. One who assume that individuals with strength of character deal with tough situations with grace. But, I’m sure that’s not the way it works. Rather, it’s our response to such situations over time that helps build that strength of character. Now, I’m sure there are worse things than missing an international flight narrowly by a few minutes. But, trying to salvage some minimal goodness out of it and not focusing on the negativity is sure as heck harder than it seems.

It also reminded me of a wonderful anecdote narrated by Mayor Cory Booker when he spoke at LinkedIn earlier this week. This one too involved an airport and a flight. He talked about how he found his good luck at finding perfect seats on a flight turn into a nightmare, but the choice he made helped turn it around and make it a pleasant experience for him and the family seated right next to him. Sure, I ruined a good story (you’ve got to hear him speak). But, even when the tough situation just involves you, the choices we make helps save our day.

So, here’s what’s gonna happen. I’m gonna see my long-time-no-see friends, I was hoping to catch up with, on Sunday. And, there’s always another year, another South By Southwest. But, one thing’s for sure. I’m gonna use tomorrow in a productive fashion. Gonna get rid of my dumb phone that has been the bane of my existence, get my new iPhone, and get some blogging done.

Yes. If nothing else. The one good I can claim this resulted in, is get me to kick that writers-block squarely in the nuts. And, it’s back to blogging, baby.

Thanks for your thoughts and kind words! Here’s some:

Michael Lee Stallard

Death, Taxes, and Murphy's Law. : http://t.co/rvPAgih #wisdom #character—
Michael Lee Stallard (@michaelstallard) March 12, 2011

Flo!

@mariosundar that's really horrible dude. Didn't even know you were heading to sxsw! Hopefully the weather in Toronto is bearable now —
Florina X (@flojee) March 12, 2011

Paul Roetzer from PR 20/20

@mariosundar Sorry #SXSW didn't work out for you this year. Enjoyed your positive outlook on the situation though.—
Paul Roetzer (@paulroetzer) March 12, 2011

Those TabbedOut guys

@mariosundar sorry to hear!—
  (@TabbedOut) March 12, 2011

Wade Burgess

good post re: attitude about circumstances PRT @mariosundar: …my #sxsw fiasco yday. http://t.co/4Pa9uiA—
  (@wadeburgess) March 12, 2011

Ben Wise

@mariosundar If travel doesn't work out, at least Toronto isn't a bad place to be stuck —
Ben Wise (@ben_wise) March 12, 2011

And, to my good friends and peers. See you on Sunday.

@mariosundar we need to catch up tomorrow with @MSUAAJohn at #sxsw. When are you around? He's linkedin's biggest evangelist. Miss ya!—
Betsy Weber (@betsyweber) March 12, 2011

Filed under: Miscellaneous

This post too has its origins on Quora, so I recommend you check out the other answers on the thread. And, if you like my answer, consider voting for it. But, I digress. Here are some tips on enhancing productivity.

I agree with a lot of salient points that Yishan Wong raises, esp. batched email / IM processing, but I guess it’s effectiveness also depends on what kind of role you find yourself. For someone in Public Relations that just may not work out.

That said, I think there’s one simple approach that hasn’t been explicitly called out, that could truly make a difference:

1. Singletasking:

I was alerted to this through a post from Caterina Fake (http://mariosundar.com/2009/02/2…). It’s worth repeating here.

• Start work rightaway each morning
• minimize interruptions, feed reading, chat / IM
• maximize working on one thing at a time
• use phone or in-person visit for roadblocks or questions (not chat)
• send email anytime
• check email only at 10am, 1pm, and 4pm
• no email evenings or weekends
• focus on 1 – 3 activities each day
• stop work at 6pm no exceptions

Some of these remind me of Yishan’s tips. Also, if you’re brave enough to jettison email watching, I’d recommend saying so in your email signature in case people wonder why you haven’t responded yet. Again, depends on the precedent you’ve set.

2. Paper rocks!

I think just getting your tasks down on paper at the start of the day (maybe the prior day) helps keep in context the “why / high level picture” behind the numerous tasks you find yourselves doing each day.

Increasingly I’ve found Google Docs an effective replacement for my moleskine and saves me the trouble of figuring out a way to destroy the old notes. I break down my To-do page into the following cascaded task sets:

• Whiteboard: As soon as I get to my desk each day, I write down the 3 – 5 urgent tasks I know I need to complete rightaway.
• Today: Everything besides the 3 or 5 key tasks that also need to be complete today.
• Next: This is unlikely to be complete today but needs to happen to achieve milestones for the next week. So, if for e.g. I need to make a decision on finding a web dev consultant by next week, I may need to fire off a bunch of emails with project requirements and that may need to happen tomorrow.
• Weekend: Every once in a while, I remember something I need to buy at the groceries that I don’t want to lose track of. That goes here.

I also use separate browsers to compartmentalize my work units. Chrome full-screen for all google apps / work email, etc. and Firefox for all my browsing needs (as a blog editor, I need to do a ton of research online – Techmeme, etc).

Filed under: Miscellaneous

As a social media manager, it’s my job to monitor and track conversations related to “linkedin” as well as engage with the community when appropriate. This, in addition to more strategic global social media strategy, editing and managing content creation for the LinkedIn blog and select marketing projects at LinkedIn.

So, very quickly you learn that there’s only one way to prevent you from drowning in the chaos that’s coordinating multiple social media accounts (in my case, editing the linkedin blog, managing our twitter accounts – @mariosundar, curating @linkedin, and @linkedinnews) – with a lil help from TweetDeck and a simple ritual which I described earlier in How can I increase my productivity? – @singletasking.

Here’s how you stay productive while managing or dabbling in multiple social media accounts or social networking sites:

1. Be clear on your goals:

Why do you use Facebook or Twitter. In my case, LinkedIn and Twitter are sorta job requirements, and with Twitter – as you can imagine potentially distracting.

So, I outlined what my 3 key goals with Twitter were:

• Identify breaking news on LinkedIn as it happens and engage with our users should they have questions / I have a partner in crime, from our customer service team – Derek Homann, who does a terrific job supporting the customer service goal.
• Be the source of LinkedIn related news through the LinkedIn blog and use that as a means of engaging with our community of users on product news
• Amplify the conversations coming from within LinkedIn (for e.g. sharing tweets from folks who work at LinkedIn, when its relevant to the  conversation)

Now, all I needed was a tool that lets me monitor Twitter real-time, slice and dice that information as fast as I could, respond to high-priority items and get outta there. Enter TweetDeck.

2. Find the right tool to help accomplish those goals:

I think Seesmic may be a credible alternative, but I found Tweetdeck as a young Twitter user and there’s no turning back. Here’s how Tweetdeck helps me stay productive in line with my key goals mentioned above.

• Track Smart: I have a column on “linkedin” related tweets as they come in real-time (I love the ability to filter tweets by specific keywords – so show me all “linkedin” tweets except for the ones that say “Jobs” for e.g.) This way, every time I check in, there’s a manageable amount of tweets that I can sort through after cutting through the spam.
• Schedule tweets: Given that Twitter works best real-time, I automate relevant tweets every time we publish a new LinkedIn blog post. In addition, I schedule separate tweets including the name of the post author a couple more times – each time adding some value to the reader and surfacing the people behind the organization who are communicating with the end user.
• RT Smart: I also use the column on my linkedin colleagues (see below) to find appropriate tweets to RT through the @linkedin Twitter channel.

Adding 3 – 4 noiseless columns helps me focus on what matters. Currently, my Tweetdeck has 4 relevant columns: the “linkedin” column, and three twitter lists – folks in social media whose blogs and work I admire, my favorite LinkedIn peeps, and a high-quality stream of relevant breaking tech news (a Twitter list I curate – http://twitter.com/mariosundar/b…).

I do not check my own Twitter feed @mariosundar since it’s too noisy.

3. Check it only at certain times of the day:

Once you pick your signal streams, as Singletasking suggests, open TweetDeck only 3 times a day. Yes, I’m guilty of checking it more times, but I’m trying to bring it down to 3. And, therein lies the key to being productive on social media sites.

Know why you’re doing it, plan accordingly, and stick to the plan. Done.

Vote up my answer on Quora

Filed under: Miscellaneous