Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Is Facebook’s Graph Search a Giant Killer?

Will Facebook’s “Graph Search” be a threat to Google, LinkedIn, Yelp, or Foursquare asks a question on Quora?

jack_the_giant_killer_version9-movie-poster

No, No, No and Definitely Not. Yet.

The key is expertise.

Beneath the obvious user delight, Facebook is betting a lot on Graph Search’s core ability to connect people with what they’re looking for accurately and immediately. And obviously as the middle man, they stand to gain. Fair enough.

But will Facebook’s imminent functionality be a threat to well established vertical searches like Google, Yelp, LinkedIn and Foursquare?

All of the four kinds of search you can do today: Photos, People, Places and Interests, bear commercial implication. But the most immediate remain People and Places, which as bloggers speculate may pose a threat to Yelp, Foursquare, Google (Places) and LinkedIn (People). So, let’s take simple examples and compare Facebook Search with the other four searches.

Facebook vs. Yelp

I started with a simple search for “bars,” something I presume will be a common search on any local product. Here’s what I got with Facebook. For starters, along with actual bars it also pulled up law and bar associations or offices which was a bit odd.

Photo Jan 19, 6 50 08 PM

Now try the same with Yelp and you see how right away, they try to segment that query into the different types of bars you’re potentially searching for.

Photo Jan 19, 6 50 33 PM

Once you get a set of results, Yelp then allows you (and this is the most useful feature on yelp currently) to convenience sort by “rating,” “proximity,” “price,” “open now,” or even better by neighborhoods.

Photo Jan 19, 6 50 58 PM

I’ve gotta tell you; if you go out often, this filter is magical. But again, the filter is by utilitarian ratings by foodies and not by friends around you. More on that in just a second.

But before we leave Yelp, the third most useful feature on Yelp is their surfacing key elements of the review. So you’re at a restaurant and you’re wondering what’s the best thing on the menu. In days past, you’d have had to ask the person serving you but now you can rely on “the wisdom of an expert crowd” what’s the best food here and it works. Like magic.

Photo Jan 19, 6 51 23 PM

Facebook vs. Foursquare

Back to the topic of friends which is Facebook’s biggest competitive advantage. If you do wanna take into account which restaurants your friends are frequenting (ignoring the fact that expertise is the key), then try Foursquare.

The first thing you’ll notice yet again is the structured data (categories like Bar, Sports Bar, Salon) right up front (similar to Yelp) that Foursquare now provides you; though not as in depth as Yelp, can still be a tad useful.

Screen Shot 2013-01-19 at 7.10.49 PM

Digging deeper through the results, you’re gonna find them sorted by Foursquare’s own proprietary “Zagat number” that they conjure based on multiple data points.

Foursquare comes up with its score by looking at tips left by users, likes, dislikes, popularity, check-ins and it also weights signals more heavily for local experts.

They also show you a self-selecting group of folks who you know. Chances are most of these folks are more prone to bar hop than your other friends. But still Yelp really nails it with their community that they have nurtured for many many years who continue to write meaningful reviews that makes a world of difference when it comes to local search.

Screen Shot 2013-01-19 at 8.36.37 PM

Facebook vs. Google Local

While on the topic of a Zagat number, Google recently bought restaurant ratings site Zagat which now powers their Google Local ratings.  Zagat which originally started off compiling restaurant ratings of the Zagat’s friends, does something very similar to Yelp and the model here is yet again – expertise.

Photo Jan 19, 7 22 43 PM

Facebook vs. LinkedIn

Shifting gears to people search, Facebook’s people search is three years after LinkedIn launched its faceted people search. I know because I helped launch it at TechCrunch Disrupt where product manager Esteban Kozak demoed it right before CEO Jeff Weiner went on stage. (Disclosure: I no longer work at LinkedIn and don’t own any stock either) My mind was blown when I first saw what we could do with faceted search on LinkedIn both from a user experience perspective and I’m sure recruiters have found even more value from it.

Take a look at this demo video we shot in 2009 that shows you the plethora of signals a site like LinkedIn uses to hone in on the right professionals in a search. Easier said than done, and much like with Yelp, these signals have been gathered over many many years and such a search isn’t something you can turn on willy-nilly.

In all four instances the quality of Facebook’s search is insipid today compared to the robust community based expertise that the four sites have either built or bought .

The key is expertise. 

Now granted there are many things Facebook could do to build or buy their way into each of these verticals but the key point is that strength in local search across People and Places is not “friend” related, but rather “expertise” dependent and it takes years to build that. And frankly, I’d go with the critical reviews from experts in these fields and that’s an area that Yelp, Foursquare, Google and LinkedIn have Facebook beat.

Filed under: Facebook, Google+, Linkedin, LinkedIn Features, Local Search, Location, Mark Zuckerberg, , , , , ,

Do you view your career as a startup?

I first met Reid Hoffman, nearly six years ago (Thanks, Kay!) as I was being interviewed by the then executive team at LinkedIn for my role as social media guy. Since then, what has always struck me the most about Reid is his simplicity coupled with his enthusiasm in debating complex topics, whether it’s a philosophical discussion on social media to something as simple as the importance of adding commenting to our blog.

 One of my favorite pics from the old days – Reid Hoffman (center) with Jean-Luc Vaillant (left) and Allen Blue (right) at our old Palo Alto office

Working at LinkedIn during those early days was a great opportunity to watch, discuss and learn from him on a slew of topics and it’s great to see that Reid’s now shared many of his learnings into his recent book – “Startup of You“.

There are tons of valuable insights that Reid and co-author, Ben Casnocha, have assembled in the new book. Insights that are simple on the face of it, but you’d be surprised at how unheeded some of them are. Here are some:

  • How to establish close professional alliances who can help you and whom you can help in turn.
  • Why the most powerful networks include a mix of both allies and looser acquaintances.
  • Why you should set up an “interesting people” fund to guarantee that you spend time investing in your network.

The other parts of the book that I also found fascinating include the anecdotes, like this one:

I [Reid] first met Mark Pincus while at PayPal in 2002. I was giving him advice on a startup he was working on. From our first conversation, I felt inspired by Mark’s wild creativity and how he seems to bounce off the walls with energy. I’m more restrained, preferring to fit ideas into strategic frameworks instead of unleashing them fire-hose-style. But it’s our similar interests and vision that have made our collaborations so successful.

We invested in Friendster together in 2002. In 2003 the two of us bought the Six Degrees patent, which covers some of the foundational technology of social networking. Mark then started his own social network, Tribe; I started LinkedIn (LNKD). When Peter Thiel and I were set to put the first money into Facebook in 2004, I suggested that Mark take half of my investment allocation. I wanted to involve Mark in any opportunity that seemed intriguing, especially one that played to his social networking background. In 2007, Mark called me to talk about his idea for Zynga (ZNGA), the social gaming company he co-founded and now leads. I knew almost immediately that I wanted to invest and join the board, which I did.

An alliance is always an exchange, but not a transactional one.

Now, some folks may think that these alliances are an exception:

All of which prompts a question: in a winner-takes-all world, do the networks of the rich and powerful become self-reinforcing? For all Hoffman’s claims that the lives of successful Silicon Valley zillionaires are a useful model, one cannot escape the sense that he moves in a rarefied world in which a you-scratch-my-back chumminess excludes the less fortunate.

I beg to differ. These mutual alliances model is one that all successful professionals follow. These alliances can be found everywhere in our careers. And, we do it all the time.

Now, some professionals may have an old-school way of thinking where they stop looking at professional enrichment once at a job. Though this may have worked in the past, I couldn’t agree more that in today’s economy it’s imperative that we not only keep our skill sets updated constantly but more importantly, that we also actively nurture our relationships that matter so much. As Reid shared with Thomas Friedman of the New York Times last year:

The old paradigm of climb up a stable career ladder is dead and gone. No career is a sure thing anymore. The uncertain, rapidly changing conditions in which entrepreneurs start companies is what it’s now like for all of us fashioning a career. Therefore you should approach your career strategy the same way an entrepreneur approaches starting a business.

I highly recommend this book if you believe the world of work is undergoing a dramatic change and if you’d like to learn some of the basic lessons to equip you to deal with those paradigm changes successfully. So, I wanted to share some reasons why I think it may be worth your while to take a read. Tweet me your reactions to the book.

I look forward to your stories.

Follow me @mariosundar

Filed under: Linkedin, LinkedIn Colleagues, ,

Why LinkedIn Events matters more Now

Think of every event or conference you’ve ever attended. Think of the two questions that’s been foremost on your mind in finding value from the right events, besides avoiding these guys or worse still running into these guys:

1. Which of my friends are attending this event? 

This is probably the #1 question that bugs conference organizers and event attendees. Think of the last time you’ve attended an event or a conference? Your first thought that helped you decide should you spend that extra few hours after work, driving all the way to an event was – are my peers, colleagues or former colleagues gonna be there. Is it gonna make it worth my while?

LinkedIn Events you may be interested in does just that as it prioritizes the results showing you just the ones your connections are gonna be at, making it easier for you to decide which ones to RSVP for.

Showing you the events that your friends are attending, gets you to those events

2.  Is this event worth my time? 

Given the time and cost investment associated with events, attendees also wanna make sure that they are making new connections that will prove to be invaluable to them in the long run. Enter, Attendees you may want to meet.

It's People You May (or Should) Know at the Event or Conference

This feature is priceless (like People You May Know) as it allows you to connect with these potential contacts you should be networking with. This is something that only a site like LinkedIn can provide using the relationship graph that exists on the site today, friends of friends and all that cool stuff.

I’d give LinkedIn events a try just for the above two features, but I bet there are other reasons to try it out as well. Let me know what you think about the feature by leaving a comment and I’ll make sure it’s shared with my colleague Jimmy Chen and team.

As a critical part of networking, you can now leverage the relationships you’ve built on LinkedIn over the years to inform your experience attending events, making it more productive.

Related posts:

  1. Here’s Jimmy’s post from the LinkedIn blog
  2. TechCrunch’s take on LinkedIn Events’ intelligent recommendations & search by Leena
  3. TNW’s Cheri on LinkedIn’s bigger, better and more user-friendly Events upgrade

Filed under: LinkedIn Features,

Companies: Why your LinkedIn Page is now a really big deal

As we’ve hinted at in the recent past, LinkedIn just launched the ability for companies to update their LinkedIn Company page, like companies could have been able to do on their Twitter and Facebook pages. In the past, LinkedIn’s Company page was populated only with select auto-generated content like job changes for e.g. Now, things have changed.

Moving forward, all companies or small businesses with a LinkedIn Company Page can customize updates to their followers (whether it is a customer, job seeker or a prospective client). Here’s why it’s a pretty big deal.

What’s new?

With this new release, companies (with an assigned administrator and whose company page is set to “designated admins only”) will have the flexibility to share the latest on the company directly to all of their followers on their company page’s “Overview” tab.

Keep in mind your status updates can be up to 500 characters long and can support URLs with multimedia as well. Given that any LinkedIn member can comment, like or share your Company’s status update, this is a great way to build engagement with customers, potential employees and prospects alike. – Ryan Roslansky, who runs our Company Pages product (though Ryan manages the larger team, I found that my colleague Mike Grishaver runs the specific product itself. Hat tip to Karen Chin!)

Why should it matter to companies or small businesses

1. The confluence of company and brand 

So, why is this a big deal for companies? For starters, this is something companies had been clamoring for a long time and given the recent pace of adoption we’ve seen with millions of company pages and tens of millions of LinkedIn members following companies already, the scope and impact of Company Pages is only gonna grow.

What I find most exciting about this development is that, while Twitter and Facebook focus solely on the mainstream consumer brand experience and its accompanying follower base, a LinkedIn Company page is probably the only place that you can cater to both external (consumers) and internal (employees) audiences. That’s a rare combination, which while possible on Twitter / Facebook, is way more powerful on LinkedIn, given the professional scale. (Disclosure: As a reader, if you don’t know this yet — I work at LinkedIn)

2. It’s just before the tipping point 

Getting in sooner vs. later on social platforms not only lets you claim your ground, but also helps you build a larger following faster. So, building a huge follower base on Twitter these days is more difficult than during those early days. On LinkedIn, the number of company pages, the audience and timing feels like it’s just before the tipping point.

It’s large enough to be a happening place (over 120 million professionals) but it’s not big enough that its unwieldy (only 2 million companies have their profiles on yet), so it’s a great point in time to create one for your company or small business before you get lost in the ensuing land grab.

3. Find a targeted audience and measure yourself

This is probably the most important reason for the right company in the right space (B2B for e.g.) or small business to capitalize on the opportunities posed by LinkedIn. The people on LinkedIn are different from the folks on other social networking sites.

As a marketer, if your goal is to reach professionals there is no better place on the planet than to engage with them on LinkedIn. Let the facts speak for themselves, but I’m amazed at how huge Fortune 500 corporations like IBM or Microsoft are on LinkedIn compared to their equivalent on Twitter for e.g. Here’s a sample:

  1. IBM Company Page: ~450,000 followers, +10,000 employees
  2. Microsoft: ~330,000 followers, +10,000 employees
  3. Oracle: ~230,000 followers, +10,000 employees
  4. HP: ~350,000 followers, +10,000 employees
  5. Google: ~320,000 followers, +10,000 employees

And, I could go on. But, if you’re running social media teams at any of the millions of companies on LinkedIn and you’re not taking a more active role on your LinkedIn Company page, you should be fired.

And one more thing.

ROI. As someone who runs social media for a social media company, it’s my job to figure out measurement models on the key social networks that LinkedIn (the company) has a presence on. LinkedIn Company Pages comes with an analytics component that’s similar to the one you’d find on Facebook for e.g. More on that in another post.

In the coming weeks, I’ll delve into more Company Page details. Follow me here.

So, whether you work for a large company or a small business, you better be setting up a LinkedIn Company Page. And, if you have one already. Start talking, start sharing your updates now — to the people who matter most to your business: Your Employees. Your Customers. Your Prospects.

Filed under: Linkedin, LinkedIn Features,

Good Times with the LinkedIn Wizard

Readers of this blog know that though I focus on social media marketing and PR, there’s always room for a personal post or two filled with pictures.

I guess this is as good a time as any (and frankly long overdue) to share some thoughts on workplace and friends, so here goes… The main reason I love working at LinkedIn are the awesome people I get to work with. And, in the past 4 years, it’s been such a pleasure to work with Adam Nash, who just recently moved to Greylock.

Adam with his LinkedIn LEGO sculpture. Click pic to read about its making.

Adam and his teams have been behind a lot of exciting LinkedIn products over the years, most recently the huge mobile revamp among others. Adam’s also been instrumental in building out our developer platform as well as creating a culture of energetic hackdays internally (in my mind, LinkedIn Hackdays will never be the same again) — all, while building other cool stuff.

Personally, Adam’s been a huge champion of his teams communicating to our members on social channels even before social media became cool. He made my life easier, with his huge support of the LinkedIn blog from Day One, set a great example by being the most prolific author of posts on our blog and has inspired countless posts from his team/s as well.

He’s everything a social media strategist can expect from a colleague at their company. Plus, he’s one heckuva nice guy with whom I can discuss politics and still be good friends with. So, here’s to a great colleague! A trip down memory lane.

And, one more thing. Adam, you’re welcome for this “fiiiine” coverage… cue Bart Simpson laugh. lol

Story time with Adam at the (then new Product team space) in our Mountain View office (2008)

Adam chatting with Kay (my former boss / mentor who hired me at LinkedIn in 2007) right around the move to our Mountain View digs

One of the first product blog posts Adam authored (profile pic launch in Sep 2007) with his team

The first Hackday judging competition hosted by Adam

Adam in his traditional LinkedIn Halloween Costume

Adam prepping for a marketing photoshoot in his Halloween attire

Post photo-shoot chat with Adam (seemingly still fascinated by the costume) & Kay

Another look at Story time with Adam. That'd be (from l-r) Adam, myself, Steve Ganz (standing), Hillary from HR, Jerry Luk, and Erin Hoffman (Team engineering)

Wishing Adam the very best in his new role at Greylock! Check out his blog here.

Filed under: LinkedIn Colleagues

Previously on LinkedIn: An Infographic, Jobs Alert and a New High

Each week, as Sr. Social Media Manager at LinkedIn, I obsessively track the latest news and tidbits on LinkedIn. I’ve also begun curating the week’s must-read LinkedIn updates on this blog series, so you don’t have to. Here’s LinkedIn snippets from just the past three days.

Ask me questions or @mariosundar me on Twitter

1. INFOGRAPHIC: How do LinkedIn users use LinkedIn? on Mashable

Who isn’t a sucker for cool looking charts and graphs. Mashable published an unofficial LinkedIn infographic providing a quick snapshot of what LinkedIn users really do on LinkedIn. No major surprises here. Just a pretty lil’ chart.

2. Keep track of your LinkedIn connections’ job movements via TechCrunch

Have you ever wanted to keep track of when your LinkedIn connections change jobs? If you’re on LinkedIn every day (like me) your network updates will show when your connections’ job updates change (provided they’ve allowed that in their settings). But, if you’d rather just receive an email notification, this new service is for you.

Job Change Notifier by Roger Lee

Note: You can either set it up for all your connections or just for select ones. Given that your connections are not gonna keep changing jobs often, I’ve just set it up for all. Will keep you posted how that works out.

3. What’s the 2nd biggest social networking site in the USA? via TechCrunch

Quite the way to wrap-up the week, with the latest Comscore #s that placed LinkedIn as the 2nd most visited social networking site in the US, in June, with 33.9M unique visitors. Here’s another neat little chart that shows the upward trajectory. On that note, have a great weekend and see you on this blog tomorrow.


Filed under: LinkedIn in the News

Previously on LinkedIn: Inspiration, Flipboard and Groups

Each week, as Sr. Social Media Manager at LinkedIn, I get to share breaking LinkedIn news with the rest of the world and fellow bloggers (many of them product related). This weekly series covers the LinkedIn stuff that you may have missed — with a little context into why it matters and to whom.

Ask me questions or @mariosundar me on Twitter

Here’s this past week’s news announcements that mattered most:

1. LinkedIn, meet Flipboard by Liz Reaves Walker



Who should care?
Any professional. Consider this a real-world water-cooler conversation with folks who are of mutual importance to your career (assuming you’re connected to them). And, if you’ve an iPad then this app is a no-brainer. I, so badly, want an iPad now. I know, a lot of people find it funny that I don’t have one yet. cc: @adamnash

BTW, if you’d like to see a video demo, I’d recommend the TechCrunch interview with Mike McCue.

2. Using LinkedIn Groups API to create an events water cooler by Madhu Gupta

Who should care? This is such a no-brainer for event organizers. Madhu also shares a recent implementation from Microsoft on their Partner event website. The integration is pretty slick. As you can see — you can flip through the top groups threads even without being signed in.

If you’d like to perform simple gestures (“Like” or “Follow” the conversation), you’d need to be signed in on the website where this is embedded.

And, if you’d like to actually participate in the group all you’ve to do is click through to the specific LinkedIn group page. And, you guys know how that works.

The group itself is a great way for conference attendees to introduce themselves, share questions they have that’s worth a separate group thread and say Hi to folks they didn’t get a chance to interact at the conference room floor or at the sessions. This was my experience on Social Media Examiner’s LinkedIn Group (private group – requires sign in), as I discovered when I spoke at their webcast recently.

I used the LinkedIn group to collate ideas and feedback on my presentation and was able to tailor it better to the audience’s needs. It’s also a great way to follow up with your audience once you’re done. Now imagine, the power of that conversation embedded on your website drawing more participation before and after the event. I just realized as I blog this, that this topic deserves a whole new post.

3. Finding inspiration and support at work by Jill Levine

Given that we spend much of lives at work, it’s important that we get to work not only with the brightest minds, but with genuinely nice folks. It’s a joy to work with such folks at LinkedIn (more on that here), but this week’s story on our blog was an inspirational one about our colleague from New York, Jill Levine.

I’ll let Jill share the story herself.


Speaking of great colleagues, just thought it was worth mentioning that Adam, Jim and I are currently on a #blogfitness program.

We’ve each taken up the challenge to blog, a post a day. You can read the specifics on Jim’s post here (click through just for the video of Jim doing burpees – priceless!). And, Adam, well he’s started off strong with a post on Quicken solution for OS X Lion. And, Adam’s famous T-shirts post just got picked up on TechCrunch yesterday. Nicely done.

Game on!

If you’d like to support or taunt us about missing a blog day, feel free to tweet us @mariosundar, @adamnash and @brikis98.

And, if you’re a blogger suffering from blogger’s block. You too can join us in our 30-day #blogfitness diet. Leave a comment.

Filed under: Latest at LinkedIn, Linkedin, LinkedIn Features, LinkedIn in the News, ,

What’s it like to work at LinkedIn?

I get that question some times and I felt Mashable recently did a great job summarizing what it is to work at LinkedIn. Check out similar posts they’ve done in the past for other companies. I was happy to share my thoughts on LinkedIn (where I’ve worked for ~4.5 years now) and glad that Erica Swallow chose to quote me in it. Thanks!

Good Times: That's me, Richard and Krista (Marketing / PR team) at LinkedIn's 5th bday party!

Back to the Mashable snippet:

Here’s what Mario Sundar, LinkedIn’s senior social media manager and chief blogger, told Mashable about the monthly shindig:

“One of the elemental pieces of our culture is the monthly inDay where folks from across the company are given a ‘No Meeting Day,’ to focus on projects they are most passionate about. This ranges from the very productive Hackday (started by Adam Nash) to the TED-like Speaker Series where we bring in transformative professionals ranging from MLK III to Suze Orman to speak. Education is an oft-repeated theme as we get to hear from the game changers in that space like Sal Khan (Khan Academy), Charles Best (DonorsChoose.org), etc. Many times these events lead to our colleagues contributing towards some of these worthy causes. For example, one of our engineers, Alejandro Crosa, built DonorsChoose.org’s first iPhone app after listening to Charles Best, the CEO, speak at an inDay where Charles announced their internal hackday contest.”

“Frankly, I think projects like inDay actually translate well across different cultures, languages, etc. and get teams working toward a common cause outside of the daily work environment. This lends to a more collaborative environment when it comes to work as well.”

While we’re on the topic of InDay and culture, I’d urge you to check out a video tour that Jeremiah filmed 4 years ago, at LinkedIn’s Lunch 2.0 — right after we moved from Palo Alto to our Mountain View offices.

Check out a 5 minute video tour of LinkedIn’s offices 4 years ago

If you’d like to work at LinkedIn, stumbled upon a role that you think you’d be great for, ping me and I’m happy to chat.

Drop me a note @mariosundar.

Filed under: About Mario Sundar, Latest at LinkedIn, LinkedIn Colleagues,

The Professional Droid has landed…

Update: Storify auto-publish to WordPress was a giant FAIL. I’m doing a copy-paste from my original on Storify and I’ll probably not attempt syndicating from Storify again. If it worked, I’d have stuck with it since it makes the task of pulling from disparate social media streams effortless.

This is gonna be my first try at Storify, an effective and super-easy way to weave a cohesive story around different social media genres: blogs, tweets, flickr, youtube, etc.

As I’d said yesterday, this is a great way for me to share the social media moments on stuff that I work on, given how most of those involve articles, blog posts, tweets, etc.

This is of course, an experiment, since I’m not sure how well the auto-publish from Storify to WordPress works. I’ve also noticed that the drafting process on Storify is broken since it doesn’t auto-save well and you’re likely to lose portions of content if you choose not to publish it rightaway.

But, I digress… On to today’s launch: LinkedIn’s Android App.

The (Professional) Droid has landed…

Chad Whitney, my colleague at LinkedIn blogged about the launch of the LinkedIn’s Android app earlier today. This is the 2nd consecutive product launch from the House of Adam Nash, who blogged yesterday about the launch of our development platform.

Chad’s great at coming up with short, succinct posts that really get to the point and also gives the reader exactly what they’re looking for in terms of links, downloads, etc., without them having to read through reams of text.

So, here’s his post that announced the availability earlier this morning on the LinkedIn Blog.

Blog highlights: So you don’t have to read through them all

As I’d mentioned earlier, one of the perks of my job is sharing this news with the rest of the world. Here are reactions from key tech blogs:

1. Mashable / LinkedIn Now Available on Android Marketplace

LinkedIn for Android v1.0 is the complete experience, though. There has been incredible demand for a LinkedIn Android application for some time. And while it took the company a little too long to get this app to the Android Marketplace, the bottom line is that LinkedIn is now on the major smartphone platforms (iPhone, BlackBerry and Android), making it easy for its more than 100 million users to access the network on the go.

2. TechCrunch  / LinkedIn’s Android App exits Beta with Messaging, Sharing, “People You May Know” features

The app allows users to access the profiles of your connections, and you can send connections a message directly from the application. Messaging has been fully integrated in the app in the new version, and you can now send and receive messages from the app. Additionally, you can accept outstanding network invitations.

3. ReadWriteWeb / LinkedIn gets an Android app

While I don’t imagine I will be looking for connection suggestions on my phone, the ability to quickly look up user profiles before a meeting sounds like a great feature. Have a meeting and don’t know much about the person you’re meeting with? Check out LinkedIn and you can get a full background.

We’d love to see this integrated with recent LinkedIn acquisition CardMunch.

4. The Next Web / LinkedIn Android App sheds Beta tag officially launches on Android Market

The LinkedIn team have been busy. Following the launch of its Developer Platform, enabling users to embed sharing buttons and plugins, LinkedIn has announced the availability of its official Android application, launching today on the Android Market.

Of course, there were other mobile blogs that also that picked up on the above posts or did their own analysis of the app. Check them out from the related Techmeme thread here.

User reactions: From finally to oh yae…

And, finally, I thought it’d be great to pull some of the key reactions.

I find that Storify makes it super-easy to pull in relevant tweets. Tip: favorite the tweets you want to pull into your story and then find them on your twitter tab within storify. Again, super-easy and auto-formatted. I realize I can alternatively, just embed the tweets in WordPress like below.

And, at the end of the day, there’s tremendous value in the ability for professionals to be able to stay connected, when on the move.

This app really makes that a reality for Android users and as the above tweets indicate, this is the LinkedIn app they’ve all been waiting for.

Signing off… And, for those of you Android users. Download the app from the Android marketplace here.

/@mariosundar

Filed under: Linkedin, LinkedIn Features,

Contact Me

Follow mariosundar on Twitter

Get my posts in your Inbox

Join over 8700 of my friends who read this blog. You can too. Now.

Recent Tweets

Recent Pics of me

webcom montreal 02

webcom montreal 01

Sunil Saha and Mario Sundar

Mario on the SkyDeck

That's a bad idea!

More Photos

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 8,647 other followers

Follow

Get every new post delivered to your Inbox.

Join 8,647 other followers