Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

My keynote chat at the Online Marketing Summit 2011

A couple of weeks ago, I spoke at the Online Marketing Summit where I had an opening day keynote chat with Aaron Kahlow on topics ranging from the future of the social media strategist role (something I discussed on Quora recently) to discussing smart ways for marketers and businesses to use LinkedIn.

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Aaron Kahlow and Mario Sundar (Scroll down for more pics)

Here’s a quick write-up from B2B Magazine on the opening session:

During a packed opening keynote session, Mario Sundar, senior social media manager at LinkedIn, discussed the changing role of the social media manager at companies.

“There are two trajectory roles that are occurring at large companies,” he said. “On one hand, social media will be seamlessly integrated into other functions such as marketing, PR or customer support. At other companies, such as Ford and Citi, an executive social media role is emerging.”

He also discussed how companies are using LinkedIn features like custom groups to reach customers and prospects.

It’s interesting how businesses are trying to get their arms around LinkedIn, and some of my efforts in the coming months will focus on educating them on ways to accomplish that. Stay tuned.

While at OMS, I also had a chance to catch up with good friends like Chris Brogan and run into social media folks like Charlotte Blank (GM) and John Lustyan (Disney) – individuals responsible for social media at their companies. As always, it’s interesting to learn how companies approach social media, which teams are taking the lead on social media and how those skills are transferred across the organization.

Below are some pictures from my keynote chat with Aaron Kahlow (Source: Online Marketing Summit) with my favorite being the second one. Kudos to Aaron and team for a kick-ass event and thanks for the opportunity to speak.

As promised, more pics…

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Filed under: Speaking Engagements

Feedback on Blog World Expo panel – 7 Habits

I’ve blogged about the 2 panels I participated in at Blog World Expo 2008 (here’s the one I was a panelist in and here’s the one I moderated). Thought you’d be interested in checking out some of the twitter feedback that we received on the 7 Habits panel I moderated.

Thanks to Tom for both the pictures.

Tom, Lionel and Nicki at Blog World Expo 2008

Tom, Lionel and Nicki at Blog World Expo 2008

Carolyn and Nicki (Blog World Expo 2008)

Carolyn and Nicki at Blog World Expo 2008

Once again, kudos to Nicki, Lionel, Carolyn and Tom for being a great panel. I think the tweets are far more descriptive.

@marismith: Wow, just realized the corporate blogging panel room 227 is packed! Peeps sitting on the floor.

@trishussey: Retweet @gwenbell: Dell, Yahoo!, Facebook, Kodak and LinkedIn corporate bloggers. Powerhouse session.

@gwenbell: Dell, Yahoo!, Facebook, Kodak and LinkedIn corporate bloggers. Powerhouse session. #bwe08

@JayBerkowitz: BlogWorld Corp blog panel #bwe08 Thomas Hoehn from Kodak “A blog without comments is just a website”

@ccarfi: “the acceptance of negative comments FAR outweighs the comments themselves” – tom hoehn at kodak #bwe08

@alanunderkofler: “A blog without comments is a website” Thomas Hoehn Kodak #bwe08

@shaicoggins: is@ the 7 Habits of Highly Effective Business Blogs panel at #bwe08. Great insights in to corp communications fr Dell,Yahoo,Kodak& Facebook.

@alanunderkofler: At 7 habits of Highly Effective Business Blogs… Great panel, Dell, facebook, Yahoo!, LinkedIn, and Kodak, lots to learn! #bwe08

@marismith: I’m diggin’ the chick from Yahoo blog http://ycorpblog.com/ <http://ycorpblog.com/>  Nicki Dugan. Smart, confident, experienced, mature.


I’ve been traveling ever since my last post. In New York the past couple of days at the World Business Forum after my Vegas trip (Blog World Expo). I’m also flying out to Portland tomorrow. So, expect reduced blogging over the weekend.

Filed under: Speaking Engagements

Blog World Expo 2008: Wrap-up

At the Vegas airport after wrapping up the most instructive, anecdote filled corporate blogging panel I’ve been a part of. One that I moderated with my favorite corporate blogging peeps.

Lionel Menchaca, Dell
Nicki Dugan, Yahoo!
Carolyn Abram, Facebook
Thomas Hoehn, Kodak

First off, thanks to all four of them for being able to make it to Blog World. It’s definitely something I’d planned for a long time and the panel conversation was as educative to the audience as I’d envisioned it’d be. They shared with other corporate bloggers, best practices and anecdotes that I’ve heard during my conversations with them in the past. And, that is good for the industry in general. I’ll soon share the presentation on slideshare with my notes.

Presentation pet peeves: I craft my slides on Apple Keynote (and in this case “powerpoint on a mac”) but was bummed that the fonts were all messed up when I was forced to run it on a PC. And, I misspelled Tom’s name. Sorry, Tom! Keep these in mind when you dream up your next presentation as a moderator.

Content-wise, the panel was a gold-mine for any corporate blogger or company wanting to start a blog. More on this later. Stay tuned.

Now I’ve got a flight to catch!

Blogged from my iPhone

Filed under: Business Blogging, Speaking Engagements

Blog World Expo 2008: Corporate Blogging Myths and Reality

Just wrapped up my first panel discussion with Paula Berg, Southwest Airlines, moderated by Chris Baggot. What I loved about the panel was the level of Q&A interactivity that permeated the entire session – from start to finish.

Some of the key topics we touched upon were related to the motivation behind corporate blogs – goals, strategy, tactics, implementation and ROI.

Most of the questions we got asked are questions I get asked all the time when I speak at events and have addressed on this blog in the past:

For e.g.

1. Why should my company start a corporate blog?
2. Why should a CEO blog when he has more important things to do?
3. What about privacy laws?
4. What about the argument that corporate bloging is but a trend?

Etc…

Once I’ve access to a laptop and wireles connectivity (moving from the Marriot to Hilton later today since I currently don’t have Internet access there), I’ll probably link to posts from the past that address the above questions.

I’m currently heading to the luncheon keynote with Guy Kawasaki and Steve Rubel. Should be fun.

Feel free to throw in questions you may have on the above topics. I’m currently blogging this from an iPhone – on the WordPress app.


Blogged from my iPhone

Filed under: Business Blogging, Speaking Engagements

Keynote: Impact of Social Media on Marketing (Online Marketing Summit)

Summary: Overview of recent keynote address at Online Marketing Summit both in the Bay Area and Los Angeles — Addressed the audiences on the impact of social media & social networking on marketing (Disclosure: I work at LinkedIn) — Outline of 5 social media topics I covered


Moi w/ the Online Marketing Summit team and Ray “Catfish” , a fellow speaker at the event (Los Angeles)

Having covered, Gnomedex, last week as an attendee I also had a chance to give the keynote during Online Marketing Summit‘s 10 city tour during it’s last two pit stops in the Bay Area and Long Beach. The event is organized by Aaron Kahlow (Conference chair and his team — see above pic). Here’s a short snapshot of OMS

WHAT: Summit’s sole objective is to educate, collaborate, network and learn how to execute on the best known practices in Online Marketing. The Online Marketers Summit (OMS) is an Invitation Only, “vendorless” educational forum for Marketers only. Set in beautiful San Diego, Marketers from leading companies gather every year to share best practices and learn from expert online practitioners.

The 10 city tour was an offshoot of the original San Diego OMS, which has been drawing a fair amount of attention with a couple of hundred marketers attending the events where I spoke in LA and the Bay Area. Couple of ways I noticed OMS is trying to carve a unique path is in their focus by encouraging audiences to literally boo any references to the speaker’s own company. Again, similar to Gnomedex where speakers are doubly careful to not make a pitch by respecting the audience.

I got a chance to talk about ways marketers can leverage social media and social networking, given the enormous interest in these topics recently and the fact that I work for a professional networking site – LinkedIn, and could share some of my recent experiences implementing social media strategies encompassing corporate blogging, LinkedIn Answers, etc… After addressing the true impact of social media today, I delved into a 5-part presentation outlined below:

1. Social Media Circus

2. The State of Social Media

3. The 5th P of Marketing (Participation) | Social Media Marketing Mix

4. Follow the L-A-M-P (4 step process to engage in social media)

5. Ten ways marketers can leverage social networking

The first three components addressed the genesis and evolution of social media and the last two provided actual ways marketers could embrace social media and social networking. I’ll be covering my favorite part of the social media keynote in an upcoming post called “Follow the LAMP – 4 simple steps to engage in social media”. It’s as simple as that. And for you marketers interested (what are you waiting for?) what’s interesting is that it doesn’t cost you anything to step into the realm of social media.

As my good friend, Jeremiah, says with regards to blogging, I’d say with regards to speaking — take the first step, just do it, and things start developing. I’ve already got a couple more requests to speak at similar events; mostly revolving around social media, social marketing and my experience practicing it at a leading social networking site – LinkedIn. This is all exciting stuff!

Filed under: Miscellaneous, Speaking Engagements

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