Summary: Overview of recent keynote address at Online Marketing Summit both in the Bay Area and Los Angeles — Addressed the audiences on the impact of social media & social networking on marketing (Disclosure: I work at LinkedIn) — Outline of 5 social media topics I covered
Having covered, Gnomedex, last week as an attendee I also had a chance to give the keynote during Online Marketing Summit‘s 10 city tour during it’s last two pit stops in the Bay Area and Long Beach. The event is organized by Aaron Kahlow (Conference chair and his team — see above pic). Here’s a short snapshot of OMS
WHAT: Summit’s sole objective is to educate, collaborate, network and learn how to execute on the best known practices in Online Marketing. The Online Marketers Summit (OMS) is an Invitation Only, “vendorless” educational forum for Marketers only. Set in beautiful San Diego, Marketers from leading companies gather every year to share best practices and learn from expert online practitioners.
The 10 city tour was an offshoot of the original San Diego OMS, which has been drawing a fair amount of attention with a couple of hundred marketers attending the events where I spoke in LA and the Bay Area. Couple of ways I noticed OMS is trying to carve a unique path is in their focus by encouraging audiences to literally boo any references to the speaker’s own company. Again, similar to Gnomedex where speakers are doubly careful to not make a pitch by respecting the audience.
I got a chance to talk about ways marketers can leverage social media and social networking, given the enormous interest in these topics recently and the fact that I work for a professional networking site – LinkedIn, and could share some of my recent experiences implementing social media strategies encompassing corporate blogging, LinkedIn Answers, etc… After addressing the true impact of social media today, I delved into a 5-part presentation outlined below:
1. Social Media Circus
2. The State of Social Media
3. The 5th P of Marketing (Participation) | Social Media Marketing Mix
4. Follow the L-A-M-P (4 step process to engage in social media)
5. Ten ways marketers can leverage social networking
The first three components addressed the genesis and evolution of social media and the last two provided actual ways marketers could embrace social media and social networking. I’ll be covering my favorite part of the social media keynote in an upcoming post called “Follow the LAMP – 4 simple steps to engage in social media”. It’s as simple as that. And for you marketers interested (what are you waiting for?) what’s interesting is that it doesn’t cost you anything to step into the realm of social media.
As my good friend, Jeremiah, says with regards to blogging, I’d say with regards to speaking — take the first step, just do it, and things start developing. I’ve already got a couple more requests to speak at similar events; mostly revolving around social media, social marketing and my experience practicing it at a leading social networking site – LinkedIn. This is all exciting stuff!