Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Zuck & Bezos: LEAVE JOBS ALONE!

Problem with the game now, there ain’t no innovation
I see my shit all in your shit, we call that imitation
And they say that’s flattering, but I ain’t flattered at all
Matter fact y’all need to practice that more
J. Cole, Cole World

I’ve been planning to write a post ever since I watched Mark Zuckerberg’s keynote (where he launched Timeline – more on that later). But, then just last week I saw this and it creeped me out. So, Jobs, steps down as CEO and every Zuck, Bezos and Harry decide to literally rip off the presentation style of Steve Jobs. That’s just not cool.

But, I digress. Let’s catch some make-believe as CEOs try to play Steve Jobs.

Zuckerberg as Jobs

WTF! 7 minutes of Andy Samberg introducing a tech conference. You know that even in SNL segments we can’t take Samberg in more than 3 minute bytes. And, what’s with all the awful “humor” (I’m Zuckerberg, he’s Andy Samberg, and we couldn’t have Eisenberg here, so I’ll mimic Eisenberg). C’mon, guys. This ain’t high-school no more.

What’s worse is that this is a bit that Jobs introduced in his keynotes. First, in 1999 when Noah Wyle (who played Jobs in “Pirates of the Silicon Valley“) played Jobs on stage before Jobs’ adoring fans. Noah’s intro was less than a minute long. That was it. Well timed humor about the movie and a joke or two about Jobs temperament – for another minute. And, he’s gone. That’s how it’s done.

And, Jobs himself has overplayed that shtick. More recently, PC guy (played by the ever-adorable “The Daily Show” “reporter” John Hodgman) did a “I’m Steve Jobs” shtick and it was funny, short, and poked fun at Microsoft. Who doesn’t like an anti-PC ad, eh?

Bezos as Jobs

So, in short. The Samberg shtick was pure Jobs imitation. And, more importantly, it wasn’t funny and was way too long.

Things got a lil’ creepy when Bezos, whose maniacal laughter I fear, decided to jump on the “I’ll present as Jobs” world. This is him introducing the new Kindle at Amazon World or whatever it’s called. What’s with the deliberate stilted pacing that’ll make any viewer go nuts. C’mon, be yourself. Smile a little during your presentation. Don’t take yourself so seriously. And quit ripping off Jobs’ style. Trust me, it ain’t flattery.

One of the comments on the above Youtube video nailed it.

I love how dramatically he reveals things a la Steve Jobs to none of the cheers typical of an Apple presentation.

mgaums 1 day ago

This one’s even better…

and not a single fuck was given that day.

That crowd seemed so unimpressed it was almost sad.

TADA KINDLE FIRE!!!!!

yeah and?

MegatronSmurf 1 day ago

Please leave Jobs alone

As Jon Stewart would say: Zuck, meet me at Camera 3 (y’know, for a 1:1) – you’re a smart guy and developers love you. I know that for a fact cos they hate to see you embarrassed. I remember what a hard time they gave Sarah Lacy when you did a terrible job answering simple questions at SXSW.

They idolize you, the same way Mac fanatics adore Steve Jobs. There are very few folks in our tech world, who commands that adulation. You’re finally creating products that restore a sense of childlike wonder (more on Timeline later).

That doesn’t mean you can replace a black turtleneck sweater with a North Face jacket, sneakers with Adidas flip flops, Noah Wyle with Andy Samberg and turn into tech world’s great Houdini.

So, stick with creating great products, figuring out what works best for you on stage in your own unique way (it takes a while) and don’t let your handlers play you around.

And, I’ll let Jobs himself describe why a f8 or Amazon presentation will never be a Jobs presentation.

The problem with Microsoft is that they just have no taste. Absolutely no taste.
In a sense that they don’t think of original ideas.
So, I guess, I’m saddened not by their success. I’ve no problem with their success.
They’ve earned their success.
I have a problem that they make really third-rate products (replace with presentation).

There’ll never be another Jobs. You know that. So, quit trying.

Filed under: Best-of, Jeff Bezos, Leadership Communication, Mark Zuckerberg, Public Relations, Public Speaking, Steve Jobs, , , ,

One Response

  1. [...] like Steve Jobs, I’ve called out lame attempts by Mark Zuckerberg and Jeff Bezos who tried copying the master and failed, and I now gotta write about bad communication, courtesy Google CEO Larry [...]

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