Update: I’ve added my thoughts on a perfectly timed post from Steve Gillmor on the same topic. See end of this post.
Note to self: Never go to bed on an unpublished blog post, esp. one that I was tremendously excited about. Cos, when you wake up you realize someone has written up an awesome piece on those ideas. Well, I did think Gizmodo articulated very well, how FB could create your ultimate priority inbox. After the jump, my original post with my thoughts.
if Facebook adds email, then they will inevitably try to make it social. Otherwise there's no point for them to add it.—
Andrew Keen (@ajkeen) November 12, 2010
There has been a ton of twitter chatter on Facebook’s looming launch of an email system or a revamp of their messenger system. Of course, there are rumors of their partnering with Microsoft to incorporate Outlook email as the foundation for this email.
Facebook’s Priority Inbox will beat Gmail’s lame Priority Inbox
Despite its best intentions, Gmail’s priority inbox is still a melange of mistakes that I’ve to keep training and fact is it never learns, cos it really does NOT know the people I’m communicating with. Instead the algorithm does a bad interpretation (I’m guessing) based on frequency, senders, etc. And, that’s the problem with email. The senders range from people we know, trust to the spammer next door.
Enter Facebook’s social graph.
Since Gizmodo, articulated this so well, here’s Jesus Diaz’s speculation about Priority Inbox.
Moreover, it’s not only about separating what is important and what is not. Their data tracking and analysis could allow them to do many other things. For example, they just have to analyze who is tagging you in photos, who is with you in those photos, to know who are your real friends, and categorize mail accordingly. They can automatically classify mail from the person who just became your fiance or lower the priority of that ex who keeps mailing you. The possibilities of using your social interactions to enhance the mail experience are endless.
“People tagging” emails will kill the suckiness of group emails
In addition, I think Facebook could use their secret weapon – tagging – to help reduce noise and clutter in your email as well. They’ve used tagging most famously in photos, but also notes, groups, status updates and places to spread “targeted virality”. The art of tagging offers a targeted high to the individuals who then come back to the site to use it more. The red alert sign on the top left hand corner probably elicits a pavlovian response from its users by now. Y’know it does.
This is something I aggressively requested from Tweetie (before they were Twitter, nearly 18 months ago) but still notifications is not a well thought out twitter mechanism. But on Facebook, imagine, if you could tag just the friends you wanted to respond to an email even when you send a group email. That way the red alert symbol in the top left hand corner will constantly remind you when you actually have priority emails from folks in your social graph or could feed into the social algorithm that prioritizes your email.
I’m sure there’s so much more FB could do to make emails less sucky, but this would be a start. [Would love to hear from you how you think FB email will change email? Comment away!]
Updated: I just stumbled upon a perfectly timed TechCrunch post from Steve Gillmor on this same topic:
What happens now is that these stream objects are lit up with transactional properties. Code gets run based on incoming events, pulling it out of the teeming inbox before we see it and converted into actions predetermined by our inference engines and workflow rules. This is not AI or smart computing; it’s harvesting social signals in the context of realtime economics. If Facebook reinvents email by submerging it in the stream, they’ll have something to announce.
This reminds me of a couple of things, the notifications do mean that your Facebook stream will now contain messages from your FBmail Inbox. But, I do think these notifications could be far more targeted, valuable and productive given hints you give Facebook on your usage of their different social apps (photos, etc.) as well as explicit permission you give it through tagging.
Techmeme also just picked up the thread.
Yes / No? You don’t think this will be the case. Discuss in the comments section or @mariosundar me.