How many of you believe that finding a job is not about overnight success but rather the culmination of building your online brand painstakingly over time? Kudos to those who raised their hands for yours are the jobs of the future. Readers of this blog are probably aware of the many posts I’ve written over the past years on the growing importance of your online brand.
I’ve debated with my good friend, Tamar Weinberg, on what’s the easiest way to control your online reputation. How that can save you from a layoff or after one. And, why it’s important that you keep your social and professional brands separate (hint: see above pic).
So, it is with great interest that I read Fred Wilson’s blog post on owning your online brand, which resulted from a recent panel discussion that he was a part of. As always, he raises a bunch of great points, some of which I thought I’d reiterate in this post.
Has the time arrived for “blog as resume”? Are we there yet?
I agree with Fred that a career blog is one of the best ways to showcase a portfolio of your professional expertise in long form. Fred writes:
Chris Dixon and Charlie O’Donnell both advocate the value of the “blog as resume” and recommend starting one to everyone who asked for their career advice. I’ll join that chorus as well. We have hired all of our junior investment professionals largely on the basis of their blogs, not their resumes or linkedin profiles. You can learn so much more about a person by reading their blog.
That said, I’m not sure if a blog is ideal resume material, when viewed within the traditional meaning of the term as a succinct summary of one’s professional qualifications. But more importantly, I see a couple of adoption challenges for the “blog as resume” in today’s world.
First off, I personally know how challenging and time consuming the art of blogging can be and also know how most professionals may not have the time to dedicate themselves an extra two to three hours a day to share ideas and collaborate online with fellow bloggers. But, I do believe those who choose to make that extra effort will be duly rewarded.
Most 9-to-5 professionals these days are probably most concerned with three things: their day-to-day work, family responsibilities and hanging out with friends to relive or relieve the stress of the day. I’m not sure career blogging is top of mind for them today.
Aren’t there easier ways to establish a succinct online presence that could double as a resume for busy professionals. Whether it be LinkedIn where you can set up your online brand in a matter of minutes or Twitter where you can tweet relevant professional interests whenever you find a minute or two in the middle of a busy day’s work. Moreover, a dead blog does more harm than good for your brand.
Now, I’m of course playing devil’s advocate here given my immense passion for blogging in general. And, the question is not whether professionals need to manage their online brands. But rather, is blogging the simplest online brand building platform for professionals? Or are mainstream professionals content with easier ways to get that job done?
What do you think? What sites do you use to build and maintain an online professional brand that’s both current and relevant?