Just wrapped up my first panel discussion with Paula Berg, Southwest Airlines, moderated by Chris Baggot. What I loved about the panel was the level of Q&A interactivity that permeated the entire session – from start to finish.
Some of the key topics we touched upon were related to the motivation behind corporate blogs – goals, strategy, tactics, implementation and ROI.
Most of the questions we got asked are questions I get asked all the time when I speak at events and have addressed on this blog in the past:
1. Why should my company start a corporate blog?
2. Why should a CEO blog when he has more important things to do?
3. What about privacy laws?
4. What about the argument that corporate bloging is but a trend?
Once I’ve access to a laptop and wireles connectivity (moving from the Marriot to Hilton later today since I currently don’t have Internet access there), I’ll probably link to posts from the past that address the above questions.
I’m currently heading to the luncheon keynote with Guy Kawasaki and Steve Rubel. Should be fun.
Feel free to throw in questions you may have on the above topics. I’m currently blogging this from an iPhone – on the WordPress app.
Blogged from my iPhone