Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Apple’s MobileMe Blog and Service still doesn’t cut it

In the growing up world of corporate blogging, Apple’s MobileMe blog still doesn’t cut it, reflecting a malaise that’s endemic with the service. Did you see how I incorporated high-sounding words into that sentence when I could have just said their status blog’s still lame! :)

MobileMe status 2 weeks after their blogs last post

MobileMe's status 2 weeks after their last post (Source: Ars Technica)

Jokes apart, when I first blogged about Apple’s foray into corporate blogging, I outlined 5 reasons why that was a step in the right direction as well as three reasons it sucked. Let’s see where they stand on those three fronts:

1. Anonymity of the blogger – Thumbs up

While they’ve teased their audience with the first name of the individual blogging (David G. anyone?) the blog is used as nothing more than a twitter status update – hence the name (MobileMe Status blog).

2. Have a regular face associated with the blog – Thumbs up

Thus far, all three posts have come from David G. So they have cultivated a sense of consistency in their social media communication thus far, with the last post coming on July 29 (almost 2 weeks ago). This is definitely NOT a well maintained blog.

3. Allow comments. Take feedback – Neutral

Yep. No progress on that count. However, they have Apple support forums that bear the brunt of user feedback, so I don’t expect the blog to duplicate this effort.

What’s not a good sign, though, is David C. of Ars Technica reporting that things are NOT getting better with the service:

It has been a hair under two weeks since Apple deemed MobileMe’s now-infamous mail woes a thing of the past on the MobileMe Status blog. Nevertheless, error messages like the one above and a healthy new Apple support discussion thread seem to disagree.

And, there’s no new post that either preempts or follows-up the error messages with a real-time story. Wonder what David G.’s gonna do next? To blog or not to blog, indeed.

Summary: Apple’s doing its best to deal with the user fall-out with the MobileMe issues they’re faced with. While their forums do the job they were created to do, their MobileMe status blog isn’t updated with the right information. Great intent, but poor execution on the corporate blogging front. Disappointed.

Read the saga of Apple’s foray into corporate blogging in my own words below:

1. Apple’s foray into corporate blogging is – Lame!

2. My experience creating a MobileMe account

3. Steve Jobs’ admission that MobileMe sucks

Or, read about my Apple history here: once you get past the “Why does MobileMe suck?” tweets you’ll get to see my real self :)

What should Apple do to communicate better with their fanatic users?

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Filed under: Business Blogging

What would Steve Jobs blog?

This blog has seen a lot of coverage of my favorite tech obsession – Apple, their iPhone apps (v1.0 and 2.0) and corporate blogging. As you probably know, I edit LinkedIn’s corporate blog and I’m interested in all things corporate blogging. This post combines those two interests of mine.

Some of you marketers may ask yourself the question: “What would Steve Jobs do” when you’re faced with a marketing dilemma? But ask yourself the question: “What would Steve Jobs blog”? Read on, after the jump, to find the answer to that question.

What would Steve Jobs do?

What would Steve Jobs do?

I think we have had the answer to that question on two earlier occasions, remember these letters/”blog posts” from Steve Jobs himself:

1. The Greener Apple memo

2. We’re sorry about the iPhone price memo

And, now to complete the trilogy of posts, I give you…

3. We should have done better with MobileMe internal memo

So, earlier today we have the blogosphere in a tizzy about an internal Apple email from Steve Jobs on the debacle that was the MobileMe launch (read my experience with MobileMe).

I thought this would have been a great MobileMe status blog post, but if you were to break down the email into three parts, here’s what Jobs said.

* Now that launch sucked

- The launch of MobileMe was not our finest hour.  There are several things we could have done better:

* We could have done better. We’re Apple. (And, I couldn’t agree more)

– MobileMe was simply not up to Apple’s standards – it clearly needed more time and testing.

* The Future is bright. Lessons learned. (Read Om’s great piece on the topic)

– It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store.  We all had more than enough to do, and MobileMe could have been delayed without consequence.

- The MobileMe launch clearly demonstrates that we have more to learn about Internet services.  And learn we will.  The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.

Now, even if someone reveals this email’s a hoax, I think this is a great example of how CEOs should blog – internally or externally – in response to a crisis. Do you have other examples? Here’s an earlier post I wrote on when CEOs should blog.

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Filed under: Business Blogging,

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