Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Searching for your company brand online?

Many a time, I’ve reiterated on this blog how important Google search results are to your online brand. You may recall the article in the Wall Street Journal, over a year ago, that announced you’re a nobody if your name doesn’t Google well.

In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves — or their offspring — to command prominent placement in the top few links on search engines or social networking sites’ member lookup functions.

What’s your company’s online brand?

Jeremiah writes in a recent post how integral a company search results are to their online brand. There are a couple of ways for professionals to build their online brand – building a blog and/or build out a LinkedIn profile. On a similar note, here are three possible ways for companies to strengthen their online brand:

1. Traditionally, companies have always focused their efforts on the development of the corporate website, which today is faced with the mandate to evolve.

2. Corporate blogs are an easier way for companies to maintain their corporate brand by allowing your different teams to keep your users updated. Here’s the LinkedIn blog, which features over 50 of my colleagues’ blog posts.

3. Using the same analogy as above (personal brand = blog + LinkedIn profile), there’s another way to reflect a company’s online brand – LinkedIn Company Profile, which we blogged about here.

LinkedIn Company Profiles

LinkedIn Company Profiles

What is a LinkedIn Company Profile?

Starting now, you’ll be able to see over 160,000 profiles of companies on LinkedIn, ranging from Fortune 500 companies (e.g. eBay) to philanthropic organizations (e.g. Bill & Melinda Gates Foundation) as well as LinkedIn’s own Company Profile page.

Company Profiles on LinkedIn is a succinct overview of a company’s industry data in combination with LinkedIn data along certain key metrics. You’ll get a better picture of it as I show you a quick demo and an overview, after the jump.

Does your company have a profile?

If you’re interested in this article you’ll also find these other posts I wrote interesting:

1. Building your brand online with LinkedIn – 3 starter steps
2. The easiest way to control your online reputation
3. I told you so, Google Search = Identity

Filed under: Miscellaneous

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