Yes, I’m talking about “Mavens” as defined by Malcolm Gladwell’s “Tipping Point“. I think we can safely draw a comparison between those three groups (see below image) and the concept of “content creators” within the social networking ecosystem, one that’s been much discussed recently (via posts from Fred Wilson and Don Dodge – more after the jump).
(Source: David Armano)
Two Schools of Social Networking thought:
1. 1% creators -
Generally in a group of 100 people online, one will create content, 10 will “interact” with it (commenting or adding to it) and the other 89 will just view it. But, everyone benefits from the activities of the whole group. (Source: Don Dodge via Bradley Horowitz)
2. 100% creators -
Honestly I am not envisioning anything other than this; every single human being posting their thoughts and experiences in any number of ways to the Internet. (Source: Fred Wilson)
So, if you extrapolate Fred’s prediction to Don’s model in the earlier example, the understanding is that in the future, 100% of everyone online will be a “content creator”. Let me ask you – how many of you have ever created content on a social network? (e.g. posting an item on Facebook or submitting an article on LinkedIn News). Leave a comment.
The truth as they say has gotta lie somewhere in between. And, if you’re still scratching your head wondering who is a “content creator”, here’s a Gladwell’s definition on the three “agents of change” for a social epidemic.
They are: “connectors”, “mavens”, and “salesmen” and a superficial reading shows us that the content creators we’re talking here are the “mavens”:
Now whichever school of thought you fall under (1% or 100%) the one undeniable conclusion from the above blog posts, is that the future of social networking lies with these “mavens”. While Don and Bradley say they constitute 1% of the network, Fred says every one on the web will become an “information specialist”. My good friend Jeremiah, says as of today the numbers lie somewhere in between the above theories (Source: Forrester).
Where do you think the future of social networking lies? How much do you contribute?
(Disclosure: I work at LinkedIn, a professional networking site, and these are my personal opinions as are all other posts on this blog. Thanks for reading. Care to Subscribe?)