Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Guess who’s on the Social Media Index?

Personally, this could be analogous to a software company finally getting listed on the NASDAQ! He he… The Social Media Index is a listing of the Top 30 Social Media influencers on the planet and I’m stoked that I find a mention on that list, particularly since it validates the very evolution of my career path this past year – part evangelist, part community and social media marketer.

I’m sure we’ve all read and consumed various listings such as the Technorati 100, Viral Garden’s Top Marketing Blogs, ToddAnd’s Power Index 150, recently crafted Peter Kim‘s Top Marketer Blogs, and I could go on. All these listings attempt to capture the true influence of a blog on the collective mindset of an enraptured blog audience, which is a sliver of mainstream media (may I add). However the one common factor across all these listings are the individuals who power them and in today’s fractioned mindset, capturing influence is of primary importance, especially among marketers.

So, it’s no wonder that when David from Edelman decided to track influence across different social media services (from LinkedIn to Blogs and Facebook), the majority of the Top 30 social media influencers were marketers. I find myself sandwiched between Andy Beal’s Marketing Pilgrim and Shel Holtz’s blog. I also find myself in the company of friends Jeremiah, Jeremy (who interestingly has a post on his social media consumption) and a slew of others. Nice.

Check out the entire post where David Brain (President and CEO, Edelman Europe) describes the rationale behind the research.

Below is a snapshot of the top 20 social media evangelists. Head over to the post for the entire list. After the jump, check out why I think this could actually redefine marketers!?

One of the major reasons I totally dig the philosophy behind the ranking is the following:

So what does this last list mean? The overwhelming majority of new entrants to this more ‘pure’ Social Media Index are individuals which is probably not surprising given that corporates or even collectives don’t really use Twitter or Facebook . . . people do.

Now, that’s the very essence of evangelism, which insists on the worth of people and their honest word-of-mouth opinion. For e.g. on LinkedIn, I recommend my colleagues and former co-workers, which can then be shared with those on my professional network. Likewise, on Facebook, there are apps such as CNET’s new MyTech app, which allows you to rate technology products (i just rated my GPS, Blackberry, camera, etc…)! This is organic marketing where I’m announcing to my professional and social network that I believe, have tried and will recommend the following. That’s the difference between evangelism and marketing or a sales pitch.

Let’s take another example, I was able to respond quickly to Steve Rubel’s issues and customer concerns about LinkedIn (I’m the community evangelist there). How? By being on Twitter and reading my twitter feed via Google Reader! Read all about it here.

Filed under: About Mario Sundar

Being Mario Sundar | Top Marketer Blogs

Quick Update: Karl Long’s “Experience Curve” blog has a Technorati rank of 440 and not 332 as noted. Apparently, there’s another blog of his that’s causing that Technorati confusion.

Kudos to Peter Kim of the “Being Peter Kim” blog, for putting together a new list of Top Marketer Blogs (yes, I’m on it:) that he’s culled from three sources: Mack Collier’s Top 25 Marketing Blogs, ToddAnd’s Power 150, and the Z-list. What was interesting is that some of these blogs were mentioned in my Top 10 CMO blogs post on Marketing Profs. Speaking of Mprofs, it’s been forever since I started my series of marketing posts on the blog and in the interim they’ve had some terrific changes including a totally new look-and-feel. But, I digress… So back to the list of Top 13 Marketer Blogs!

Here it is:

  1. Flooring The Consumer :: Technorati authority = 504. Authored by CB Whittemore, Director of In-Store Innovation, Wear-Dated Carpet Fiber.
  2. ExperienceCurve :: 332. 440 Karl Long, Web/Social Media Integration Manager, Nokia. (updated)
  3. Marketing Nirvana :: 424. Mario Sundar, Community Evangelist, LinkedIn.
  4. The Marketing Excellence Blog :: 254. Eric Kintz, VP Marketing, Digital Photography & Entertainment, Hewlett-Packard.
  5. cgm :: 191. Pete Blackshaw, CMO, Nielsen Buzzmetrics.
  6. Decker Marketing :: 167. Sam Decker, VP Marketing, Bazaarvoice.
  7. Masiguy :: 162. Tim Jackson, Brand Manager, Masi Bicycles.
  8. AttentionMax :: 153. Max Kalehoff, VP Marketing, Nielsen Buzzmetrics.
  9. Churbuck.com :: 148. David Churbuck, VP Global Web Marketing, Lenovo.
  10. Emerson Process Experts :: 130. Jim Cahill, Marketing Communications Manager, Emerson Process Management.
  11. Bernaisesource :: 99. Dan Greenfield, VP Corporate Communications, Earthlink.
  12. John Dragoon’s Blog :: 29. John Dragoon, CMO, Novell.
  13. Randy’s Journal :: n/a. Randy Tinseth, VP Marketing, Boeing.

Since 13 doesn’t sound like a good number and since it’s missing at least two more of my favorite marketer blogs. Here they are:

* Damon Billian (formerly PayPal Damon) — my good friend Damon, who leads community efforts at SimplyHired

* Rohit Bhargava (VP of Interactive Marketing, Ogilvy PR) who runs (what I think) was the fastest growing marketing blog ever called Influential Marketing Blog!


Speaking of all these Top 10 blog lists reminds me of my top three, Top 10 lists ever on Marketing Nirvana:

1. Top 10 CEO blogs
2. Top 10 CMO blogs
3. Top 10 corporate blogs

Filed under: About Mario Sundar

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