Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Would Jack Welch have blogged as CEO?

I’d like to think so. Recently, fellow blogger Paul Dunay, stumbled upon super-CEO Jack Welch at a HSM Group conference and asked a couple of questions on our behalf (via Stowe Boyd):

On CEO Bloggers writing blogs:

CEOs have to be candid with their people; it’s a lot easier to be candid when you’re the guy at the top than when you are trying to move up the organization. But lack of candor is the biggest problem in companies today.

On adoption of new web 2.0 tools:

Just be authentic. Be clear in your vision, and have one message and one view that are authentic.

So would Jack Welch and Peter Drucker have blogged? I’m not sure. But, I think, web 2.0 and its tools affords his ideas on corporate communications to be tested more rigorously than ever in a closely watched blogosphere.

It’s now time for CEOs to walk the talk.

For More Jack:
Check out Jack Welch interviewed by Stanford GSB’s Dean Robert Joss, which culminates in a Q&A session from the students. You’ll definitely see the “candor” and “authenticity” themes replayed.

Watch Video (63 mts.) | Read Q&A Summary

Filed under: Business Blogging

6 Responses

  1. ebook says:

    Jack Welch is a great SEO, i like reading his books, especially “Winning”.

    PS: you can download this book and some of his writings here:

    http://www.5s5f.net/ebook/winning-by-jack-welch-suzy-welch.html

    Like

  2. […] this may sound silly for many, but for someone like me who came to America six years ago believing in the meritocracy preached by Jack Welch, motivated by the marketing genius of Steve Jobs, and being someone who moved to the Silicon Valley […]

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  3. […] Tell Honest, Current Stories As Jack Welch described the one rule of corporate blogging: “Just be Authentic“. The only way to build credibility with your users is by toning down the PR speak and amping […]

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  4. […] Jack Welch described the one rule of corporate blogging: “Just be Authentic“. The only way to build credibility with your users is by toning down the PR speak and amping up […]

    Like

  5. […] Tell Honest, Current Stories As Jack Welch described the one rule of corporate blogging: “Just be Authentic“. The only way to build credibility with your users is by toning down the PR speak and amping […]

    Like

  6. […] Former GE rockstar CEO, Jack Welch (1.2M followers). Topics: Sports talk. Lots of it. (I predicted he would tweet. Sorta) […]

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