It’s been a while since I’ve posted on another one of my favorite marketing topics – movie marketing. Recently, John Dodd’s from the “Make Marketing History” blog was one of the lucky few to catch an early screening of upcoming movie – Frank Miller’s 300.
Commenting on the post-screening Q&A session with “personable, unpretentious and funny director and informed and passionate questioners (comprising graphic novel fans and bloggers)”, John concludes that all this social media should be made available to the movie’s target audience – copyright-free.
It’s the sort of sociable media that should be intrinsic to the marketing of the movie and not just be destined to be a DVD extra and this time it won’t be because, as the Warner executives with whom I drank afterwards explained, they are trying to facilitate the needs of bloggers by providing access to a media website from which they could freely extract clips, trailers and official images. The film of the Q and A will be added to it
Welcome to targeted movie marketing:
Well, John, I think that’s already arrived to a great extent thanks to MySpace and YouTube. I just checked out 300’s MySpace Page and it has 194,967 friends! Imagine as a movie marketer, your ability to invite almost 200,000 of your most passionate core, word-of-mouth audience for special screenings.
That’s where MySpace’s Black Curtain Screenings plays an integral role. I’ve already written about these screenings when I wrote about Borat’s Black Carpet and it’s initial craze. These are no-brainer ideas to maximize your marketing to evangelists of your movie.
I couldn’t agree more with John that user generated social media content related to the movie should be packaged as a free “social media kit” that bloggers can use to evangelize the movie. I think Warner Bros. already has some behind the scenes footage on 300 here.
Do you know of any other movies that create customizable social media kits? Chris?