Scoble’s question a month ago on which of the three democrats’ election campaigns has really ignited conversations, still remains unanswered, so instead I thought I’ll take a stab at finding out how successful their campaigns have been at driving traffic to their website?
A cursory glance at all three websites of the leading Democrats — Edwards, Clinton and Obama, shows that they all follow the beaten path of new media. However, if I were to rank them in terms of how focused the sites are on social networking, here’s my ranking of the three sites: 1. Obama (MyBarackObama), 2. Edwards (OneCorps), and 3. Clinton.
Of what use is all the buzz if we cannot measure its impact. The closest approximation of the its effectiveness is to compare the Alexa rankings of the individual websites (given below). It looks like Clinton (blue) and Obama (red)’s sites had a spike in traffic around the time their websites/campaigns launched but Edwards’ site (green) seems to be trailing.
So why do you think Edwards reaching out to bloggers didn’t have the desired effect?