Took the weekend off from my blog, celebrating my birthday with my community of friends. Had a nice party with close friends last Saturday, some of whom had come from LA & Fresno (that was nice, guys) and my good friend, Damon, was kind enough to host at his place (thanks, buddy!).
The blogging community was represented by Noah and Gabe. Jeremiah, couldn’t make it but I know we’ll party sometime soon. Also, hope to meet Karl and Anand at future events. So now, back to marketing and serious blogging:
$500 million, trust and buzz
The Money: As can be expected, Microsoft has pumped $500 million in marketing towards the launch of their new operating system and Office suite. And, here are initial results (via Niall Kennedy’s blog):
The level of consumer excitement around the launch of Windows Vista was nowhere near the experience of 200+ people lining up for the latest copy of Mac OS X (Tiger) two years ago. I expected at least some Windows fans battling it out to be the first person to buy Vista at midnight but there was little excitement and no line in sight.
The Trust: Now don’t get me wrong — given Microsoft ubiquitousness in today’s world, I’ve no doubt that they’ll make a gazillion dollars out of this launch when business picks up. However, how many users are purchasing Vista because they love it and are passionate about it vs. those who are stuck with it? And, how many users trust them?
Fact check: Users don’t trust Microsoft (via Digital Trends)–
Forrester Research’s 2005 Technology Brand Scorecard evaluated “brand trust”. Microsoft was the only company cited as having a negative brand potential, as measured by its respondents aspiring to use its products mine current users at risk of defection. These households know they run Microsoft software but would be just as happy to leave it behind—if they could.
Among the top ranking companies in the same scorecard – Apple!
Is the era of Apple beginning?
Speaking of beginnings, today’s my actual birthday (1/31) so I’d like to thank all my blog friends for continuing to converse and share thoughts through this medium. I look forward to an important era in my blogging life!