I’ve written a bunch of posts on corporate podcasting in the past, while working on the process of creating them in the past. I’ve had the fortune of working on podcasts with one of my friends, Jeremiah, who was also responsible for pushing me into blogging (little did I know, what I was getting myself into :) But, I digress…
Jeremiah was part of a world-class team of marketers who helped kick-start Hitachi Data Systems’ corporate podcast series and today he shares some of the strategies, in what I’d like to call a definitive resource for corporate marketers looking to bridge the chasm and to start podcasting. Here are Jeremiah’s 17 lessons (via his blog).
Just a couple of thoughts:
1. Resource existing content: In addition to white papers, corporate websites also have a ton of case studies and other marketing collateral that can be repurposed as great podcasts. Click here for a detailed list of other content that can serve as great corporate mediacasts.
2. Always attach the text transcript to your audio/video content, because that is better indexed via search engines thereby providing greater search engine results for the content you’ve crafted with so much care.
Dana Gardner jumps in with further info on cost, value and best practices – a great addendum to Jeremiah’s post.
My friend, Mack, had a few challenges while podcasting recently. Here’s his related post on why podcasting won’t take off until it’s easier. Hope these primers provide some further tips on podcasting.