Mario Sundar

LinkedIn's 2nd PR hire. These are my thoughts on products, public relations, and startups.

Top 10 YouTube Videos

What you’re going to find below is a mix of some of the most popular YouTube (YT) videos (user created) as well as regular TV clips hosted on YT that have entertained us over the past few months enumerated in order of my preference. However be warned some of the videos are addictive & LONG so you may want to check it out after work.

Here goes:

Comedy (4 clips)

#10: “The Office” Bloopers (07:42)

#9: Crossfire with Jon Stewart (14:13)

#8: Colbert analyzes Wikipedia (04:14)

#7: What we are (03:53)

Tech & Marketing (3 clips)

#6: Through the years with Microsoft (09:15)

#5: Microsoft redesigns the iPod packaging (02:55)

#4: Steve Jobs commencement speech at Stanford (14:33)

Viral Success (3 clips – user generated)

#3: The Lonely Girl Reality Show (series of clips)

Originally thought to be real, lonelygirl15, achieved massive popularity with her fictional vlog on YouTube. But soon viewers began to question the reality of the videos, and the character was soon exposed as ficticious, being played by New Zealand actress Jessica Rose. (Source: Wikipedia)

#2: The OK Go Music Video (03:04)

On July 31, 2006 the band released a video in a similar vein for “Here It Goes Again” featuring an elaborately choreographed dance on treadmills. The video was viewed by over 1 million people on the media site YouTube in the first 6 days. As of September 5, 2006, the single has reached #11 and the album #2 on the iTunes Music Store. (Source: Wikipedia)

#1: The Mentos-Diet Coke Experiment (02:57)

What happens when you combine 200 liters of Diet Coke and over 500 Mentos mints? The first part of this video demonstrates a simple geyser, and the second part shows just how extreme it can get. Over one hundred jets of soda fly into the air in less than three minutes. 6 million downloads. (Source: EepyBird)

As you can see from the above three examples user-generated content has crossed-over into the three key areas of reality tv, music and advertising. As opposed to trying to force-feed your target audience a broad swathe of useless ads, we are seeing a shift towards the consumer pulling content when he/she’s interested.

YouTube together with TiVo helps facilitate that transformation and signals the end of an era and the start of truly On-Demand TV. Or, is Mark Cuban right when he asks, is it just Napster 2.0?

Do you have a favorite YouTube video?

Filed under: Uncategorized

6 Responses

  1. Ed Lee says:

    thanks for condemming my morning to the YouTube monster.

    Like

  2. Mario Sundar says:

    Thanks for watching, guys. I’ve decided to post a few more interesting marketing videos. Looks like you’ve some viewing to do this weekend. :)

    Mario

    Like

  3. hollyster says:

    I would venture to say that the 3 key areas are: reality tv, music, and explosions. :-P

    One thing that is not on here is car chases, but that’s a little bit harder for users to document. If the OJ car chase occurred today and on YouTube, I’m sure that would be close to the top 3.:)

    Like

  4. Mario Sundar says:

    You bet, Holly.

    Anything that is short, simple, funny and grabs our attention will apparently work on YouTube! :) I forgot to mention ad-spots as well.

    I believe the future will see the centrality of the web in our entertainment system and it looks like with iTv; Steve Jobs is closer to changing the world, One More Time.

    Mario

    Like

  5. Sarah says:

    I definitely agree that the vids should be watched after office hours so you won’t get caught by your boss. I just did. hahaha.

    Like

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